Kid's Reuse Program

Savers & Value Village were searching for a way to educate kids and their parents about the importance of recycling and shopping thrift – and how much their actions will play a part in conserving our planet’s limited resources. They requested a mascot and design for their first ever Kids Reuse Program. The program included a coloring book full of fun activities, recycling facts and a coupon for the kids to receive a free toy in-store for donating. The campaign launched Earth Month. It not only succeeded in teaching kids about reuse in a fun and playful way, but also built donor loyalty.

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Jenny Caldwell
Graphic Design Expert Seattle, WA