Jun 2014 - Mar 2016 (1 year 9 months)
Execute branding and design identity for promising electric bicycle startup. Manage group in charge of creating website, collateral as well as supporting sales and engineering departments. Attend and manage company presence in tradeshows throughout US (Sea Otter Classic, Interbike). Managed all aspects of graphics department including estimating and negotiating printing costs & hiring vendors to assure quality production.
San Jose, CA
Feb 2013 - Feb 2016 (3 years)
Brand creation and identity needed for non-profit organization. Manage all aspects of graphics department including estimating and negotiating printing costs & hiring vendors to assure quality production. Provide creative direction, conceptualization and design for marketing literature, event materials and website imagery. Maintain close contact with paper vendors, printers and clients to ensure quality. Participate in concept development, design, final production and presschecks.
San Diego, CA
Feb 2012 - Oct 2014 (2 years 8 months)
Create, develop and nourish new products and ideas to market. Support Sales Team with appropriate advertising and graphics upon request. Perform Technical Writing in accordance with Event Production. Assist and support Sales Conferences. Drive correspondences with those who impact annuity industry. Duties include: branding, website support, collateral creation, sponsorship marketing, and overall event support.
Lead Graphic Designer
San Diego, CA
Apr 2007 - Aug 2010 (3 years 4 months)
Team member of in-house Marketing group in charge of creating collateral as well as supporting Sales department. Attend company presence in tradeshows throughout US. Manage aspects of graphics department including estimating and negotiating printing costs & hiring vendors to assure quality production.
Senior Graphic Designer, VSP
Menlo Park, CA
Jun 2001 - Jul 2004 (3 years 1 month)
Implement consistent look of VSP using a structured palette of imaging, colors and typography that magnify corporate identity. Collateral to reflect this strategy include: data sheets, tradeshows, advertisements, direct mail pieces and corporate stationary. Support groups by creating and overseeing design standards. Direct all aspects of new product photography. Manage stable of contractors to produce assets on time and budget.