Pottery Barn x Lilly Pulitzer
Led the creative process for this collaboration which spanned across the Pottery Barn, Pottery Barn Kids, Pottery Barn Baby and Pottery Barn Teen brands. Created and distributed project briefs for all brands, led location selection, set design, and model casting processes, served as on-set photography art director and creative liaison to Lilly team. Campaign strategy and asset development spanned multiple channels including print, website, digital marketing, video, and social media needs.
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