Buyer persona: Gaby Healthy.
Copy in:
Flow.
Adapt and seize opportunities.
Copy out:
Live healthier, with more energy, and come out of the lockdown as a business owner.
Buyer persona: Fernando Marketer.
Copy in:
Flow.
Adapt and seize opportunities.
Copy out:
Live healthier, with more energy, and come out of the lockdown as a business owner.
Buyer persona: Guadalupe Mompreneur.
Copy in:
Flow.
Adapt and seize opportunities.
Copy out:
Guarantee your family’s stability, increase your income and be self-reliant.
Buyer persona: Alex Manager.
Copy in:
Flow.
Adapt and seize opportunities.
Copy out:
Diversify your investments and keep-on building for your future.
Fluye campaign

The pandemic hit every industry, and people lost jobs across the world because of the lockdowns. My internal client, the sales department, wanted to send a message to all the unemployed people, offering them an opportunity to do something with the time they now had in their hands and to change their life around.
To solve this creative problem, I worked on an idea that was very appropriate for the times we lived in: Fluye {“Flow” in English}. Water flows because it can adapt to any obstacle in its path, and it’s the same with us as people; to flow, we must adapt to the circumstances laid in front of us.
I created four master graphics from the core concept, each aimed at a predefined buyer persona representing our ideal target audience; after all, we tried to attract new people as distributors.
In addition to digital, I proposed to put the campaign where our target is in the real world: bus stops, busy streets, and the subway.

Available
Freelance, Full-time
Jorge Inchaurregui Elizarraras
Creative Director | Art & Copy | Bilingual Ciudad de México, Mexico