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Sales collateral materials for Prinova USA included embossed folder, brochures for corporate and divisions, and sell sheets.
Ads for USA, Europe, Canada: Just Add print advertisements used custom illustrations to reach various customer demographics.
Banners for USA, Europe, Canada: The Just Add campaign was easily extended to all manner of banner ad shapes, sizes, and formats. The banners performed with 2x the click through rate of Prinova's old campaign.
Many of the banner ads in this series were animated either with Flash or GIF per the publication specs. This is a lo-fi GIF animation.
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Prinova "Just Add" Multichannel Campaign: banner ads performed with 2X CTR

3 pronged, global, multichannel promotion included sales collateral, print ads, and banner ads. Concept centered around visually conveying Prinova ingredients as a key component of food production using custom illustrations.
Results: Digital banners performed at 2x prior CTRs.

Freelance, Full-time
Julia Moran Martz
Creative Director & Strategist in CPG & B2B industries Indianapolis, IN