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The "Secret Ingredient" repositioning campaign functioned as a bridge between the old corporate look and feel and the new company name and position. We ran this multi-country campaign intensely for 6 months in industry trade journals.
Redesign of the Internet presence for the core brand and all country sites. Included restructuring of all global office websites into a singular global design with country gateway.
New booth redesigns for all countries. Shown is the Euro booth, 40 x 40 ft., launched at the same time as the new ad campaign with brand positioning.
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Prinova "Secret Ingredient" New Brand Positioning & Multichannel Global Launch
Freelance, Full-time
Julia Moran Martz
Creative Director & Strategist in CPG & B2B industries Indianapolis, IN