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Ripon Printers LinkedIn Ad Campaign with 17.73% conversion rate

Highly targeted LinkedIn Campaign reaching high-level design decision makers east of the Mississippi.
Multivariate testing of many photo and text combinations allowed me to hone in on the highest performing combination. This photo performed the best. The longer text performed slightly better than the shorter text.
TIP for others: use branded short URLs.

Freelance, Full-time
Julia Moran Martz
Creative Director & Strategist in CPG & B2B industries Indianapolis, IN