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Collectable specialty line of spices and rubs using Chicago gangster theme from the 20s and 30s. Mugshots and snarky copy make these spices in reusable tins appealing to tourists. Featured in: Graphic Design USA, The Dieline, Lovely Package, DesignVagabond, and Stash Studios.

Creative Direction: Julia Moran Martz
Design and copy: Peter Martz
Printing: Dupli-Graphic
Photography: public domain, US government
Holiday spice blend created to complement the main set of Spice Outfit flavors.
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The Spice Outfit Brand Strategy & Packaging

Award-winning package design consisted of riffs on Mob lingo and reusable metal tins to target the tourism market in Chicago. These were a huge hit with fans.

Freelance, Full-time
Julia Moran Martz
Creative Director & Strategist in CPG & B2B industries Indianapolis, IN