Jeanette Guardiola
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About
Creative Art Director and Visual Innovator, with a unique combination of conceptual, technical, and management skills. Solutions-driven strategist, thought leader, and trusted advisor to creative, business, and executive teams. More than 10 years of experience in consumer, retail, agency, and client-facing environments promoting diverse brands, including 5+ years in the fast fashion space. Commitment to career growth demonstrated through three degrees (Cum Laude) and continued training in leadership and responsive web design.
Core Competencies:
Art & Design ▪ Concepting ▪ Branding ▪ Advertising ▪ Promotion
Marketing (B2B, B2C, Digital, Online, Web, Social, Mobile, Print & In-Store)
Responsive, E-Commerce Website Development & Management
Staff & Resource Management ▪ Project, Event & Production Management
If you are looking for help on a new project or know of an opportunity where I can lend my design expertise, please feel free to contact me:
[email protected].
To view my work visit my website @ www.creativenergy.net -
Education
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UdacityResponsive Web Design Fundamentals2015
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Wireframing, OmniGraffle, Usability, General AssemblyUser Experience Bootcamp2013
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BFA Advertising DesignFashion Institute of Technology2007 - 2009
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AAS Communication DesignFashion Institute of Technology2007
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AAS Liberal ArtsNassau Community College2004
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Experience
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Senior Digital Art DirectorRainbow Inc.New York City, NY2012 - Present (14 years)Rapidly promoted to head designer and manager of "all things digital", with 95% of time spent enhancing a high-volume, responsive e-commerce website. Work collaboratively with executive leadership (Creative, Art & E-Commerce Directors), cross-functional teams (Visual, Marketing, Merchandising, Technology), and third party vendors to ensure goal attainment. Manage projects from concept to production and supervise the work of a graphic artist.
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Art Director5.7.9 (Rainbow Inc.)New York, NYJun 2010 - 2012 (2 years)• Developed visual concepts and compelling designs for all marketing materials related to the 5.7.9 fashion brand.
• Created and managed in-store signage, print campaigns, seasonal and promotional campaigns, email blasts, and direct mail pieces.
• Designed, coded, and updated website several times seasonally.
• Instrumental in delivering consistent brand imaging and compelling messaging across all channels. -
Freelance Digital Art DirectorAgencyRxNew York, NY2010 - 2010CLIENTS: Focalin, Exjade (Novartis)
• I independently designed several original website concepts based on client requirements and industry standards.
• I was also responsible for designing interactive banners and dynamic content to engage and inform the consumer. -
Freelance Art DirectorGothamNew York, NY2010 - 2010CLIENT: Maybelline
• Designed in-store banners for the international market. -
Freelance Art DirectorRevolucionNew York, NY2009 - 2009CLIENTS: Green & Black, Palm Bay Liquor, Casio, HBO Latino
• Created and developed concepts for print designs and full campaigns for direct mail, outdoor ads,
and promotional B2B ads.
• Designed interactive layouts for splash pages, dynamic web banners, and a product microsite, with the intention of enticing the customer and creating product awareness. -
Production DesignerYale Robbins Inc.New York City, NY2008 - 2008• Exceeded quality, time, and service standards in production of a monthly publication report and other magazine layouts.
• Partnered with design team to achieve creative goals and tight deadlines.
• Adjusted layouts, pictures, and maps using QuarkXpress, Photoshop, and InDesign. -
Junior Art DirectorIcon NYCNew York City, NY2006 - 2007 (1 year)• Solely responsible for typesetting and formatting magazine layouts.
• Top performer, contributing design ideas and developing a masthead/logo for magazine publication.
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Awards
Phi Theta Kappa International Honor Society
Cum Laude grad (thrice)
Writer for AdAge -
Affiliations
One Club Student Chapter member
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Skills
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Elsewhere on the Web
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On Coroflot@jnett17, member since 2009
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Following 1
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Followers 1
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