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About
JOANA IS A FASHION + GRAPHIC DESIGNER WITH DIVERSE, HIGH-PROFILE INDUSTRY EXPERIENCE AND EXPERTISE IN DEVELOPING FASHION & HOME DECOR PRODUCTS.
objectives
Available for full or part time opportunities for technical and creative design projects.
Focus on accessories, apparel & home decor.
industries
Product Development
Fashion Design
Graphic Design
Visual Merchandising
Production
Retail -
Education
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A.A. Fashion DesignFashion Institute of Design & Merchandising2007 - 2008
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professional artist diploma in circus arts certified aerial acrobat aerial acrobacy, hand stands, unicycleEscola Nacional de Circo de Rio de Janeiro1995 - 2000
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Experience
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Product design & development for Pottery Barn KidsWilliams-Sonoma, Inc.Jun 2012 - Aug 2013 (1 year 2 months)Full time intern, product designer for decorative accessories (nursery,tabletop, hanging decor & seasonal concepts)
• Reported to senior designer
• Seasons at PBK: Fall 13 (Halloween), Holiday 13 (Christmas, Thanksgiving & Hannukah),
Spring 14 (Easter & Valentines), Summer 14 & Fall 14 (Halloween)
• Brainstormed & presented new concepts to the design team
• Created in house mockup samples such as aprons, tablecloths, advent calendars, embroidery, applique details & tassels
• Prepared design specs & managed production cycle, developing products from concept through revisions, to sample approval; managing high volume of skus
• Responsible mainly for soft goods but also worked with multiple hardline products such as silicone, plastic, bamboo, melamine, vine, sisal, wood, paper marche, wire & beads.
• Collaborated with cross-functional teams including vendors overseas
• Prepared & participated in weekly product development meetings -
FreelancerIndependent DesignerFeb 2010 - Jul 2012 (2 years 5 months)
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Technical Design internMjc International Group, LLCApr 2010 - Jul 2010 (3 months)
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Assistant Designer and ProductionGap Inc.Dec 2009 - Feb 2010 (2 months)
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Fashion Design InternGIANNA, Inc.Jun 2007 - Mar 2008 (9 months)• Collaborated on Spring 2008 & Fall 2009 collections
• Produced hand sketches & trend reasearch for fall 2009 collection
• Created vector illustrations for product line sheet
• Designed marketing materials
• Developed templates for forms & letterhead
• Organized & conceptualized photo shoots for the Spring 2008 collection
• Helped with hiring process -
Freelance DesignerGap Inc.Apr 2006 - Oct 2007 (1 year 6 months)Illustrator sketches of flats for visual merchandising department
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Web Designer & Vector IllustratorZimbioFeb 2006 - Feb 2007 (1 year)Web Designer & Vector Illustrator
designed company’s identity, including logo and business cards
re-designed company home page to integrate with identity
developed icons, action buttons and title bars throughout the site -
Production web design contractorGelcorp and Big Team RegattaApr 2006 - 2007 (1 year 2 months)production design contractor
Ongoing updating of sponsor logos pages, general image updates, digital asset management -
Design internNice CollectiveApr 2004 - Jan 2005 (9 months)graphic design / fashion production internship developed seasonal line sheet book for buyers
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Art Department InternshipVisioanaireJan 2003 - Feb 2003 (1 month)internship art department
v magazine, and visionaire fashion books, visionare’s fashion week party -
Internship art department & fashion departmentHarpers BazaarJul 2002 - Feb 2003 (7 months)internship art department & fashion department
assisted graphic designers in the importing and editing of artwork, -
Photography assistant studio & locationGustavo MalheirosDec 1999 - Feb 2000 (2 months)photography assistant studio & location
responsible for set up and measurement of lighting on studio shoots
for both object and fashion photography
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Awards
Graduated with honors
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Skills
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Elsewhere on the Web
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On Coroflot@joanak, member since 2012