Industrial Designer / Lowepro Soft Goods Designer

Vitec Imaging Solutions - Lowepro/JOBY k

Petaluma, CA

Sep 13
Job Description

Vitec Imaging Solutions - Lowepro/JOBY

Lowepro SoftGoods Designer / Industrial Designer
2+ years experience designing sewn product

Lowepro makes market leading carry solutions for people who love photography and adventure.

Our designers don’t just draw bags, in our new innovation center we draw, model, cut, sew, glue, weld, 3D print, drop, soak, throw, and crush our ideas all before we send specifications out to our own sample room.

We’ve focused this energy on photo bags for longer than most anyone you can name. We’re a small design team but experience and skill have helped us maintain worldwide market leadership. We pride ourselves on delivering innovation that is only overshadowed by the trust we earn from our users.

If you have a passion for outdoor adventure, travel, technology and softgoods and you're up for the challenge of designing the most demanding users in the world, then we’re looking for you.

We work the way you were trained in school - engage users, find needs, sketch, mock-up, test, and repeat until done. We work with pro photographers and enthusiast photographers to test ideas. There's no end-user out there who's more invested in their bags. Their work is their passion, and often their livelihood and it’s intensely satisfying to work with folks with such vision, and drive for adventure.

Our designers partner with Product Management to define product direction, before a product brief is written, and Designers team up with Development to satisfy those briefs.

We use our own sample room. It’s an uncommon arrangement to have a expert sample room 100% on your side, but we’ve got that. They're second to none at making rugged, protective adventure bags. Their goal is to make what you’ve designed, but even better, through specifications, mock-ups, construction details, and third party testing.

We work through concepts hands-on, at full scale, with real materials. Our new Petaluma office is fitted with industrial sewing machines, 3D to 2D patterning software, a CNC fabric cutting table, FDM 3D printer and all the tools and materials we need to mock-up and test our ideas. It’s common to go from a sketch in the morning to a fully functional mock-up at the end of the day.

Designers work together. We gather at parks, around tables and sewing machines, and pass samples, mock-ups and sketches back and forth. Each designer leads their own projects but we get together to share progress and solve problems every day. We often invite other teams and visiting photographers to drop-in on brainstorms for perspective and to push us beyond our comfort zones.

Travel - You’ll join photoshoots in places like Moab and Whistler where you’ll help tell product stories and study our users. You’ll go to Asia to develop product and study markets. You may have to visit Europe to meet with brand partners. You must be willing to get in cars, trucks, planes, boats, buses and other vehicles on your own, or with team members, something like of 4-6 weeks out of the year.

Take photos and tell stories. We’re not amazing Photographers like our LoweProfessionals but we keep up-to-date on gear and use it regularly. Our equipment library is pretty complete and you're encouraged to use it as much as possible: photo, video, audio, lighting, and drones. You must always keep up on the latest tech.


- Study users and markets to propose product direction and design user centered carry solutions.
- Present and prove concepts for new designs and product refreshes that are consistent with Lowepro values of protection and innovation for adventure and gear carry.
- Build specifications for projects to communicate design intent to sample room and factories
- Partner with Product Management to develop product roadmap and roadmap presentations to communicate brand direction to our worldwide partners in comms, sales, and distribution
- Manage projects at various stages simultaneously including reviewing samples and sending revisions, tracking materials and color dips.
-Work to deadline and to cost. Your knowledge of textiles, bags, and manufacturing process make you uniquely qualified to build product that delivers the best value to our end users.
- Travel as needed

You’ll work under Director of Product Design but this position also requires that you lead, inspire and direct your fellow designers. Direct supervision responsibilities are defined in, but not limited to, the following examples.
1. Designer may be assigned to work with Junior Designers on specific projects, where Designer will provide the design direction, and project management.
2. When the Design Director is unavailable the Designer will be empowered to make decisions regarding project details and directions to keep projects moving and on track. Scope of responsibility to be determined based on the specific situation.
• B.F.A. or B.S. degree Industrial Design; and/or training and portfolio to prove you know soft goods.
• 2+ years experience designing sewn products. Knowledge of textiles, trims and notions/hardware
• Exceptional communication skills; We must inspire and be inspired by other teams. You'll interact with all levels in the organization in a positive and professional manner. You listen as well as you speak, write, and draw.
• Solid analytical, quantitative and technical skills with the ability to trouble-shoot and solve problems by the numbers as well as visually.
• Excellent sketching and visualizing skills with digital and physical media. You can draw in a group with pen and paper and you can also work in one or two of these: Illustrator, Photoshop, Procreate, Sketchbook Pro
• Experience in 3D CAD modeling and rendering. You;’ll have experience with 1 or more of these: Rhino, Modo, Alias, Solidworks. we use them all.
• Training in color theory a plus.
• Training in textile science and/or photography or film a major plus.

The new innovation center:
We’re in a new office in Petaluma California (45 minutes north of the Golden Gate Bridge). We're on the highest office floor in town (that’s floor 4 if you’re counting). In the new facility, designers each have the big Cintiqs with all the typical design software as well as software to flatten patterns from 3D CAD models (if you don’t know it, you’ll learn it). Each designer has 2 large workbenches to spread out and develop ideas, and there’s our complete prototyping lab. Furniture is all new, walls are freshly painted, floors are newly epoxied concrete, and we’re still settling in to the building. Note: JOBY design also happens here. We don’t work on their projects but there are no walls between the design teams, so inspiration can flow both ways.

We offer a generous benefits package to include medical, dental and vision, FSA, and 401(k) with match, office snacks, and a fun work environment.

If you share our passion for creating remarkable products, we welcome your cover letter and resume for consideration.

NOTE: International candidates must hold a valid US working permit.

Vitec Imaging Solutions - Lowepro/JOBY

Inventive. Professional. Passionate. It is our passion and privilege to design and provide accessible, comfortable, protective and creative products for our customers. Our brands cover a wide spectrum of high-quality designs for photography, video, action camera, laptop, tablet and mobile devices. Lowepro designs carrying solutions for all kinds of image-makers and all kinds of storytellers and builds protective, high-quality gear for every climate and every condition. JOBY creates iconic solutions that inspire and enable a creative and active lifestyle -- from award-winning, flexible tripods for photo, video and mobile, to inventive modular solutions for action vlogging.