Core77 Design Awards – 2019 Regular Deadline is March 7th – Enter Now x

Director of Visuals + Store Design


New York, NY

Dec 3
Job Description


The Director of Visuals + Store Design is responsible for developing, directing, managing and executing creative work, including store design and visual merchandising.   This individual will lead a creative team, comprised of internal team members and freelance/contracted designers, fabricators and vendors.  They will be responsible for developing creative guidelines and for the management and monitoring of all creative production, from inception to on-time completion. The Director of Visuals + Store Design is a strong creative and strategic leader, with the ability to maximize the talents of his/her team while managing multiple projects with overlapping and/or conflicting deadlines.

Responsibilities include, but are not limited to:
Store Design + Visual Merchandising

Work closely with Brand Experience Officer to interpret themes and designs into presentation  concepts for store design and visuals
Work with internal and external vendors, present design concepts, and understanding client and Story needs
Manage all visual (props, concept build out, prototypes, etc) elements
Provide creative direction for visual merchandising, creative trend and analytics
Liaise with events team to ensure alignment and considerations of all event needs
Provide quality control over concepts and projects
Understand competitive landscape as it relates to trends in visual merchandising and design
Develop and implement visual DOR’s
Ensure high standards of design, performance and quality from start of processes until implementation in stores
Jump in and build in CAD if/when it’s necessary

Project Management

Oversee internal and external trafficking, confirm approvals and manage the workload of the creative team
Developing and managing the project schedule through all phases of design
Liaise with merchandising team as it relates to visuals to maximize product sales
Liaise with STORY managers to motivate and engage and develop team members during build-outs
Develop visual guidelines and implement a strategic floor set calendar
Create processes to ensure the best practices of people and project management
Lead training sessions for store management and associates to maintain visuals
Regular, dependable attendance & punctuality
Perform other duties as assigned

Skills + Qualifications

Bachelor’s Degree Required
Minimum of 10 years corporate visuals and store design. At least 5 year of experience managing a team.  Retail store experience ideal.
Must have an keen understanding of the creative development and design process.
Self-sufficient, strong conceptual thinker, and articulate.
High-level leadership skills with the ability to communicate effective and graciously with all levels within the organization
Able to multitask and work effectively on multiple projects simultaneously while under tight deadlines.
Proven experience in merchandise presentation skills.
Maintain awareness of current trends in visual presentation and store design
Ability to travel and maintain flexible schedule
Computer proficient. Fluent in Microsoft Office, SolidWorks, Adobe Suite and Keyshot
Positive attitude with team-driven mentality and detail oriented approach


Our Story Have you heard? Retail has a new STORY. Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue. So how did it get started? Founded by Rachel Shechtman, a former brand consultant for Kraft, TOMS shoes and Lincoln, the idea was to create a retail concept that would serve as a matchmaker between brands and consumers, integrating strategies of marketing, merchandising, and business development. In 2011, STORY launched in Beta as a “Startup Store,” spotlighting emerging digital retailers and has gone on to create 41 different concepts including Color, Making Things, Love, and Made in America, working with partners including American Express, Intel, and Target. Constants of its ever-changing model: a view of retail that goes beyond the transaction and a permanent space where the experience is everything and collaboration tells a STORY. In 2012 STORY kicked off it’s now signature event, Pitch Night – an open call for small business, brands and makers: commerce for the people, by the people! The concept behind Pitch Night is to create access for brands to meet key influencers across media and retail. Panelists have ranged from O Magazine’s Adam Glassman, to GMA’s Tory Johnson to The View’s Whoopi Goldberg. Retail executives who have also joined the lineup include Bloomingdale’s CEO Tony Spring, Neiman Marcus President Jim Gold and Macy’s Chairman and CEO Jeff Gennette. What comes next…you’ll just have to wait and see.