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Experiential Design Manager

The Coca-Cola Company k

Atlanta, GA

Feb 11
Job Description

#Experiential Designer, #Exhibit Design, #Retail Design Manager, #Art Director-Experiential Design, #Environmental Designer, #Industrial Designer

The Experiential Design Manager position is a unique opportunity for a candidate to make their mark on a historic global company. The newly created position was created continue to enhance the interactive engagement we have with our customers.

Must Haves
-Ability to Manage Projects
-Design experience in multiple mediums (exhibition building, graphic design, digital) or a strong hands on background in graphic design or virtual reality, for examples
-In order to be considered for opportunity, portfolio must be attached to application
-We are looking for someone who has the ability manage large budgets and engage effectively with vendors and our cross-functional teams. However, when needed, our manager will have the creative drive and ability be hands on.

The Experiential Design Manager position is a unique opportunity for a candidate to make their mark on a historic global company. The newly created position was created continue to enhance the interactive engagement we have with our customers.

Must Haves

Ability to Manage Projects
Design experience in multiple mediums (exhibition building, graphic design, digital) or a strong hands on background in graphic design or virtual reality, for examples
In order to be considered for opportunity, portfolio must be attached to application
We are looking for someone who has the ability manage large budgets and engage effectively with vendors and our cross-functional teams. However, when needed, our manager will have the creative drive and ability be hands on.

Position Overview

Design collaboration with key cross-functional partners including marketing, merchandising, licensing, store operations and facilities. Projects include the creative design and production of new exhibits and shopping experiences, including audio-visual media, permanent and temporary exhibits/fixtures, way-finding signage and consumer messaging, artwork, and interactive applications.

Specific responsibilities for the role include:
-Serving as the design lead for the master planning work to re-imagine the World of Coca-Cola Lead the design work of major exhibit renovations that are identified within the master planning.
Partner with Facilities, Store Operations and vendors in the implementation of those designs
-Lead ongoing minor updates to existing exhibits and consumer experiences across the Retail Group (again leveraging Facilities, Store Operations and vendors as needed to implement plans)
Serve as the design lead on the development of Licensed retail concepts Advise licensees on pop-up store/experiential marketing plans as needed

Function Specific Activities
-Develop, execute and analyze visitor-specific feedback and apply those insights into successful new exhibits, entertainment and retail environments at the World of Coca-Cola and other retail locations.
-Develop long-term plans for all retail launches, major exhibits, including time frame for updates or replacements and estimated costs to implement. Evolve plans as needed to adjust for changes in consumer, brand and/or company needs.
-Develop project plans, allocate resources, identify potential issues/risks and develop contingency plans.
-Manage projects to ensure successful delivery (on time, within budget, meeting agreed upon success criteria) to establish clear goals and accountabilities.

Function Specific Activities (continued)
-Oversee implementation, programming and maintenance of all new Show systems, including A/V hardware, show control software and lighting.
-Obtain necessary approval from third parties for their inclusion in --Company communications, exhibits, and A/V media in order to meet all legal requirements.
-Establish relationships with outside vendors, internal parties and other attractions/partners to successfully create and execute new exhibits and/or show experiences.
-Identify and acquire existing assets upon approval to support development of new content based on Company programs and properties for experiential marketing activations at the World of Coca-Cola Atlanta (WOCC).
-Oversee the organization and distribution of all digital media assets for the World of Coca-Cola and Retail Stores.
Serve as liaison between agencies/content providers and internal and external stakeholders to coordinate content review and approvals, production and implementation.
-Develop strategy and oversee procurement/development for product offerings in Taste It beverage sampling area, including core global brands, local international beverages and new product launches in Coca-Cola North America. Support sampling activities by developing WOCC ambassador messaging points and digital media.

Application Details

Please contact Kristin Painter, Corporate Recruiter ( kpainter@coca-cola.com ). Please reference the job position when sending inquiries.

NOTE: International candidates must hold a valid US working permit.

The Coca-Cola Company

The Coca-Cola Company is the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast-moving organization.