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Creative Director

National Restaurant Association k

Washington, DC

Mar 11
Job Description

No Relocation Offered

Position Summary
The Creative Director, Enterprise Marketing is responsible for setting the creative direction, general design and production processes that support the National Restaurant Association, enterprise wide. The person in this role is the leader and manager of the department’s creative team. You’ll work with multimedia designers, video producers, writers and content developers to produce high-quality, thoughtful designs that meet the evolving needs of our industry.
This is a hands-on production and leadership role and director of the association’s creative team across the enterprise, managing staff as well as contract designers. To be successful, you must have strong working knowledge of the Adobe Creative Cloud suite as well as multimedia production processes – with a significant emphasis on digital development on a variety of platforms.
Teamwork, a positive attitude, and an eagerness to drive results are equally important to our organization, and we’re looking for someone who enjoys motivating and working with a highly functioning team on deadline-oriented projects. The ability to develop cross-functional relationships is also a major factor, as this role must sometimes coordinate the efforts of peers, direct reports, and members of other departments. Ultimately, the Creative Director, Enterprise Marketing helps bring the National Restaurant Association brand to life, with inspired design vision and a deeply valued spirit of collaboration.


Essential Functions
• Assists the Senior Vice President, Enterprise Marketing to accomplish departmental goals; collaborate and support other functional leaders across the enterprise including the Educational Foundation.
• Work as part of the Enterprise Marketing team to accomplish Association goals.
• Support all internal team members and departments following the Association mission and values while promoting Association culture.
• Manages and provides leadership to creative and video team and other department staff while providing strategic guidance, creative direction and overall support in individual professional growth and development.
• Lead the development and execution of creative concepts and style guides that adhere to project and brand standards
• Develops and executes original concepts for all membership, advocacy, foundation, research and event materials, including but not limited to: booklets, brochures, postcards and other direct mail pieces; sales tools including PPT presentations, sell sheets, research papers, white papers; other association-related promotional pieces.
• Leads visual development and oversees production of all online materials including but not limited to: website design/layout/user experience, email template design and maintenance, content marketing creative.
• Establish effective design methods, processes, and tools to support products across all desired media and platforms, including but not limited to video, animation, web, email and print
• Contributes to annual budgeting process, providing guidance as to appropriate allocation of funds to support creative efforts across the enterprise.
• Develops and manages the execution of visual identities (logos) for new programs and products as they are created.
• Develops graphic standards based on approved look and feel and acts as visual “Brand Steward” to ensure consistency in all visual communications.
• Act as “go to” within the department for in-depth knowledge of Adobe CC software and best practices in multimedia design
• Build and lead an exceptional design team to support our project needs
• Oversee scheduling, resource allocation, vendor management, and quality control for the creative services function of assigned projects
• Ensure the usability, consistency, brand relevance, and functionality of finished deliverables
• Responsibility:
• Participates with other senior managers to establish strategic plans and objectives. Makes final decisions on administrative or operational matters and ensures operations effective achievement of objectives.

Work Complexity:
• Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company. Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people. Ensures budgets and schedules meet corporate requirements.

Decision Making:
• Erroneous decisions will have a serious impact on the overall success of functional, division, or company operations.

• Interaction:
• Regularly interacts with executives and/or major customers. Interactions frequently involve special skills, such as negotiating with customers or management or attempting to influence senior level leaders regarding matters of significance to the organization.

Supervision:
• Directs and controls the activities of a broad functional area through several department managers within the company. Has overall control of planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods.

Secondary Duties:
• Proactively research and track design trends and technological improvements related to National Restaurant Association’s product portfolio
• Complete design tasks as needed to ensure projects remain on track
• Work on special projects and other duties as required, helping to promote the department’s success
• Collaborate with other creative leads throughout the National Restaurant Association to ensure effective and efficient use of shared tools and resources



Emotional Demands (Example: ability to make quick decisions or speak publicly)
1. The individual in this role must be able to:
• Work as an integral part of the Product Development team
• Maintain good rapport with all departments
• Manage multiple projects with minimal supervision
• Understand the importance of the position for the success of the business
• Arrive according to an established schedule with minimal absence
• Cope within a fast-paced work environment that changes frequently
• Conduct difficult conversations and address conflict professionally
• Accept constructive feedback from team members and supervisors
• Act with honor, character and integrity



Responsibility:
Participates with other senior managers to establish strategic plans and objectives. Makes final decisions on administrative or operational matters and ensures operations effective achievement of objectives.

Work Complexity:
Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company. Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people. Ensures budgets and schedules meet corporate requirements.

Decision Making:
Erroneous decisions will have a serious impact on the overall success of functional, division, or company operations.

Interaction:
Regularly interacts with executives and/or major customers. Interactions frequently involve special skills, such as negotiating with customers or management or attempting to influence senior level leaders regarding matters of significance to the organization.

Supervision:
Directs and controls the activities of a broad functional area through several department managers within the company. Has overall control of planning, staffing, budgeting, managing expense priorities, and recommending and implementing changes to methods.

Education/Training/Certification Requirements
Bachelor's Degree • Undergraduate degree in graphic or multimedia design•

• Minimum 10 years of experience in multimedia design and layout; must include print and digital development
• Expertise in the Adobe Creative Cloud suite – including Photoshop, Illustrator, Premiere Pro, After Effects, Media Encoder, Audition, and InDesign