• About
  • Portfolio
  • Stream
Neustar - Project Blueprint

When I first joined Neustar, the company's highest priority was to unify multiple disparate product experiences into one comprehensive marketing publishing and analytics solution.

These initial wireframes and concepts explored multiple ideas: the idea of a unified workflow that was customized per persona and role, and the relationship between different data elements within the experience.

Breaking down such a complex, and dense information system into easy-to-digest concepts was the first step in bringing together executive, product, engineering, UX, and external partners for productive discussions about the future direction of the service.

The work shown here has a tremendous amount of thought behind it and it remains one of my favorite projects to walk people through.

John Clarkson
UX Design Leader Aldie, VA