An illustration showing the full floor display. The Yes flagship store is located on the ground level of a large mall, and is surrounded by open space, and ringed by stores. The line of site is such that, as currently designed, the eye is too easily distracted by visual noise outside of our store.
By creating large colorful signage that effectively blocked the user's line of site, this creative captures and focuses the casual walkthrough traffic, and helps to guide prospective buyers to the section of our store most pertinent to their needs.
Role: Creative direction, visual design.