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Principal & Creative Director focused on strategic concepts, branding & illustration for packaging

Jothan Cashero

New York, NY
Available Now
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  • About
  • About

    I started in web design in the very early 2000s, but shifted to focus on brand packaging graphics and strategy. In 2006 I co-founded Workshop Branding, a studio specializing in brand strategy and design for CPG. Our client roster included multi-national clients such as Kelloggs, Bic, and Pinnacle Foods, as well as small scale, independent kitchen start

  • Education
    • Syracuse University
    • Bachelor Of Fine Arts Communications Design
      College Of Visual And Performing Arts
  • Experience
    • DESIGNER Fuel Media Group
      you've had a bad day. clients included: Unilever, Lexigen Pharmaceuticals, Diageo, Goodwill.com, Brickyard- VFX.com, MyMeals.com Involved in projects for packaging design, web design, corporate identity and logo design, and illustration. Developed wide variety of visual solutions that answered to clients' briefs and pushed innovation. Presented internally to group, and worked directly with design directors to re ne options. OUTSIDE THE OFFICE
    • BRAND MANAGER
      Dan Epstein
      West Texas 2017 Created visual identity and helped manage campaign for a democratic congressional candidate in Lubbock, Texas.
    • Volunteer
      on PPNYC's Activist council
      active in fundraising and door escort. Provide graphic support for events, including largest local fundraising event, "Summer Sex & Spirits."
    • CREATIVE DIRECTOR/ PRINCIPAL Workshop Branding
      QUALIFICATIONS
      Expert level in Photoshop and clients include: Kellogg's, Pinnacle Foods, Bic, Hasbro, Cadbury Schweppes, Heathy Illustrator. Brands Collective, Apple & Eve, Topps, Toys R Us, Stony eld, Fairy Tales Hair Care Fluent in InDesign, Lead creative for all clients, projects, and pitches- from conceptualization and Keynote and Pages/ ideation, to kick offs, to presentations, to design direction and creation, to production. MS O ce. Managed design teams and vendors to ensure creative vision was met while projects were completed on time and within budget. Communicated services and capabilities Well versed in variety during RFPs and client meetings. Supervised new business efforts, outreach and of resources to execution of promotional materials. provide range of illustration styles and techniques.
  • Industries
    • Cosmetics
    • Food & Beverage
    • POP / Visual Merchandising
  • Skills
    • Art Direction
    • Character Design
    • Communication Design
    • Concept Art
    • Copywriting & Editing
    • Creative Direction
    • Creative Suite
    • Ideation
    • Illustration
    • Packaging Design
  • Elsewhere on the Web
    • n
    • k
    • 4
    • 5
    • I
  • On Coroflot
    @jothancashero, member since 2018
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