* Conceptualizes and designs online and offline marketing collaterals for online bookstore, NoQ store * Developed added marketing strategies such as membership and loyalty program, reaching out to book clubs, charity programs, forum seeding, advocacy campaign and social media tactics (facebook, twitter, blogging, etc.) * Prepares final artwork for required offline marketing collaterals such as bill inserts, flyers, posters and other future design needs * Responsible for creating web banners, christmas catalogue, icons, pop out window images, e-newsletters, facebook and twitter design images and other related online design requirements * Responsible for conceptualizing, designing, updating and launching e-newsletters using Mailchimp and Emarsys * Handles the front-end upkeep of the "http://www.noqstore.asia" www.noqstore.asia website using CMS * Regularly updates relevant banners and images in the website, "http://www.noqstore.asia" www.noqstore.asia * Responsible for searching for book selections related to semi-weekly campaigns * Responsible for creating landing site pages based on semi-weekly campaigns * Maintains and updates information in the website eg. images, content, books, etc. * Contributed copywriting for needed banners, e-newsletters, surveys and blog articles * Reached out to book clubs and created coupon codes for a special promotion * Initiated facebook scheduling posts and creates content proposals * Initiated proper e-newsletter scheduling along with proposed ideas and themes * Liased with other vendors regarding design requirements eg. Starhub bill insert, Singtel e-newsletter, etc. * Proposed a website UI revamp, involving redesigning of the homepage, improvement of main webpages and added other features such as Author of the Month, Featured Reader, book recommendations, etc.
Asterisk Computer (FE) Pte Ltd
* Conceptualized, designed and wrote the website content and social media campaign for Hanni Brown, a local clothing store (link: http://www.slideshare.net/JulieTNL) * Developed, wrote and designed a digital marketing campaign for The Cocoa Tree, a chocolate store (link: http://www.slideshare.net/JulieTNL) * Created a Membership & Loyalty offering that includes email newsletters, development of a landing page and a social media strategy for Focus on the Family, a family oriented organization (link: http://www.slideshare.net/JulieTNL) * Visualized, designed and wrote a digital marketing strategy, focusing the Membership & Loyalty feature, for iTheatre organization (link: http://www.slideshare.net/JulieTNL) * Designed the intranet website for the Singapore International Foundation * Conceptualized, designed & written all the website content for a lifestyle mobile app in the Philippines, Gimik@Metro (link: http://gimikmobile.com/index.php/) * Wrote all the blog articles for Gimik@Metro (link: http://gimikmetro.wordpress.com) * Designed and wrote product brochures, case studies and powerpoint presentations for client meetings & for lead generation efforts (link: http://www.behance.net/julieannensomo) * Created the whole content for current company website eg. About Us, Industry Solutions, Products & Services, etc. * Drafted designs and content for company e-newsletters * Responsible for coordinating events with suppliers, other vendors and event organizers * Develops event themes, seminar timings/event agendas and writes related headlines & sub-headlines * Responsible for creating event collaterals such as banners, posters, eDM, event ID, website landing page for registration, etc. * Deploys relevant articles in company blog
TheNewLead Pte Ltd
Sales & Marketing Evangelist * Headed the design and improvement of the user interface for the unreleased new website * Designed unreleased forum website * Utilized Linkedin for prospecting & lead generation * Engaged in industry-related discussions in Linkedin for brand exposure (Linkedin Groups, Linkedin Answer) * Created relevant & useful content such as blog articles, powerpoint presentations, teaser ads for Wordpress, Blogger & Slideshare * Created & maintained Twitter, Facebook, Digg & Stumbleupon account for further content deployment & increased Google ranking * Exploring & studying of Google Analytics for use in new website & current & future social media strategies * Checked & approved new site member registration * Headed recruiting of database researchers/encoders * Drafted business letters & wrote web content for new website eg. FAQ, About Us, Tips * Involved in data clean-up and data verification for contact database site * Initiated & maintained communication with current clients for better customer engagement experience * Reached out to newly registered members for feedback & further site assistance * Annotated articles for 3rd unreleased website