Collectible cards with classic Fluff recipes
Recipe booklet on jars of Marshmallow Fluff
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Marshmallow Fluff

"Unchanged and Unexplained Since 1917" - Marshmallow Fluff has been a mysteriously fun treat for 94 years. This nostalgic campaign reinforces the history of the company, but also updates the brand with a variety of digital and web elements.

Julie Braunstein
Creative Director / Designer Atlanta, GA