Aug 2017 - Present (4 years 9 months)
Supervise a team of designers, copywriters, photographers, and web developers in the conceptualization and design of print and digital media for clients in the healthcare field.
Spearhead the rebrand of Meadowlands Hospital Medical Center to Hudson Regional Hospital.
Consult with clients to ensure all marketing needs are met.
Grow the companies revenue by acquiring new clients and expanding into new industries.
Establish an internal review process to ensure a cohesive workflow amongst all team members.
East Rutherford, NJ
2007 - Present (15 years)
Provide clients with print and digital design/marketing services. Manage all aspects of the creative process from initial concept to final production. In addition specialize in the creation of custom invitations and favors for all occasions.
Lillian Lee Salon
Hair and wig salon. Created a new brand look for all print & digital collateral. Ensure branding is kept consistent amongst all print and digital marketing platforms. Grow the companies clientele through social media and email marketing campaigns.
Do Wonders Charity
Non-profit charity organization formed to donate gently-used wigs to ladies with cancer. Designed a corporate identity and create weekly email blasts to create awareness and raise funds for the charity.
An electronics company specializing in the manufacture of high-fidelity professional and consumer audio equipment. Design posters, logos and videos promoting new product launches.
Handbag and accessory manufacturer. Create print and digital marketing collateral for seasonal product lines and trade shows.
Dec 2013 - Aug 2017 (3 years 8 months)
Lead photographers, freelancers and copywriters in the development of 360° marketing campaigns for key product launches through packaging, websites, social media, photography and television.
Responsible for the branding and 360° marketing campaign for Copper Chef, the companies most successful line of products, which was voted by consumers as the 2018 “Product of the Year” bestowed by Product of the Year USA.
Redesigned the corporate website, creating a more user friendly experience.
Designed responsive e-commerce sites for weekly media tests.
Established brand guidelines to be used amongst all print and digital marketing materials.
Collaborated with marketing, PR, engineering, copywriters and sales teams to ensure the integrity of the brand was consistent amongst all product, print, digital and social marketing channels for new and existing products.
Created in-store displays and signage for retailers such as Walmart, Target, Bed Bath & Beyond, Costco, and Sam’s Club to showcase new products.
Elevated the quality of the photo content by art directing photo shoots for print, online and social media, while overseeing photographers, model castings, stylists, shot lists, props and set designs.
Senior Print/Digital Designer
Jan 2013 - Nov 2013 (10 months)
Advanced the company’s marketing strategies through the development of weekly e-commerce and email
marketing campaigns for capezio.com and all social media outlets.
Liaised with internal and external e-commerce teams to prepare for new website launch.
Collaborated with in-house creative team and all international marketing teams to develop a new global brand guideline and marketing strategy for print, digital and social media.
Created new packaging, hang tags, shopping bags, ads and annual catalogs encompassing the new look and feel of the brand.
Worked on set with in-house photographer to ensure images met new brand guide standards.
Retouched images for print and online use as well as implemented naming conventions while maintaining image archives.
Senior Print/Digital Freelance Designer
Sep 2011 - Oct 2012 (1 year 1 month)
Designed weekly email blasts promoting sales, products, and new store locations.
Createded visually appealing in-store signage and marketing collateral engaging the consumer and driving sales.
Executed a new design template for the quarterly Merchandising Presentation Plan Increasing the quality and speed of production.
Prepare and collect all files for print.
Senior Freelance Designer
Apr 2011 - Sep 2011 (5 months)
Conceptualized and rendered in-store signage, displays and ad materials for Toys “R” Us and Babies “R” Us retail stores.
Assisted design team with new creative initiatives for future side-by-side and superstores.
Collaborated with creative directors, copywriters, and illustrators throughout the design process in order to create effective design solutions.
Morris Plains, NJ
Dec 2010 - Apr 2011 (4 months)
Worked closely with art directors and project coordinators in the creation of in store displays, ads, and FSI’s for major brands including Tylenol, Zyrtec, Motrin, Monistat and Listerine.
Ensured proper usage of branding guidelines throughout the design process.
Emerson Radio Corp.
Jun 2004 - Sep 2010 (6 years 3 months)
Lead designer for all print, packaging, marketing, signage, display and sales related materials for Emerson Radio Corp. and licensees Mattel™ and Nickelodeon™.
Collaborated with Hong Kong, marketing, sales, product development, Mattel™, Nickelodeon™, photographers, printers and exhibit houses to meet deadlines, budgets and final approvals on all artwork projects from initial concept to final production.
Utilized style guides in the development of new packaging and 2D product renderings for Barbie™, Hot Wheels™, Funkeys™, SpongeBob SquarePants™, Dora The Explorer™, and Blues Clues™.
Complete redesign of the home appliance packaging line.
Developed a design language and template that increased the quality of production for all new packaging.
Implemented new design themes yearly for all trade shows, which attracted potential buyers, salespersons, and media to our booth thus boosting company exposure and sales.
Prepare and collect all files for print.