Karen Lin

www.ziruproductions.com
• Designed, created, and finalized all visual content and documents (web and print) for the company to match desired company image
• Developed and implemented websites for each of the three arms of the company: ZiRu Productions, ZiRu Dance, and ZiRu Dance Center
• Spearheaded Beijing ZiRu Dance Center workshops to make sure marketing and project deadlines were met
• Created Facebook, Twitter, Weibo, and Instagram platforms for the company and managed channels through Google Analytics and Facebook Ad Manager to increase followers by 900% in 9 months
• Launched a Kickstarter event and successfully reached fundraising goal for the Cultural Exchange Program Tour
• Managed and co-produced the 2013-2014 ZiRu Dance Cultural Exchange Program, funded in part by the State Department and US Embassy in Beijing. This program consisted of 5 Choreographer exchanges in Beijing and a second-tier city as well as a 3-week China tour through 5 cities in June 2014.
• Served as key liaison with all Marketing Consultants and Partners to ensure marketing strategies for the J/our/ney shows were met
• Costumed 8 dancers in 10 pieces of the J/our/ney dance show, which premiered and toured in China in June 2014

LAT Group represents the leading China flash sales website, VIP.com (formerly known as Vipshop.com) in the U.S.

• Increased sales by 600% in 9 months through the events and accounts handled
• Planned and negotiated with vendors on available merchandise and prices to successfully run Watch, Handbag, Accessories, and Apparel flash sale events on its luxury channel
• Analyzed weekly sales and created event calendars to ensure monthly sales goal are met
• Efficiently resolved shipment discrepancies and customer problems to uphold VIP.com's high customer service priority and company image

www.jiapin.com
• Built and maintained an event calendar through a collaborative effort with all Category Buyers that consistently maximizes sales
• Sourced and fostered close professional relationships with vendors to successfully run flash sale events and meet sales goal
• Analyzed target luxury goods consumer in China and selected products in Apparel, Handbag, and Accessories categories for events based on seasonal trends in both the U.S. and China
• Conducted weekly Buyer meetings to analyze weekly sales
• Proactively communicated with the Buying team in China to execute events smoothly as well as forecast and plan for the next quarter
• Developed and enforced operation systems that established clear procedures and maximized work flow, including creating the Buyer/ Account Executive training manual
• Interviewed and trained all new members in the Purchasing department

• Developed and nurtured partnerships with at least 15 accounts to do flash sale events on VIPStore.com's luxury and premium brand platform
• Negotiated buying, shipping and agreement terms with new vendors
• Selected styles for each event that fit our target customer in China
• Completed and delivered all brand and product information to ensure each event ran on time

• Executed marketing, public relations, advertising, and fundraising plans
• Designed company logo and business cards, Constant Contact newsletters, newspaper ads, posters, company class flyers, show flyers, company T-shirt, fundraising event invitations, and dance costumers for the Fall & Winter 2010 shows
• Costumed dancers for the Fall 2011 Zero Hour Show
• Developed new website layout to build brand image and create design continuity among all marketing materials
• Coordinated meetings, phone calls, schedules with creative production team (writers, directors, musicians, artists, producers, costume designers, etc.)
• Arranged rehearsal schedules and auditions for dancers
• Served as a translator on tour in China and was in charge of the box office for a 4-night show

www.vipstore.com
• Researched competitor’s sale event brands and prices
• Documented product information into spreadsheets for all warehouse inventory
• Prepared handbags and accessories for photoshoot
• Styled apparel merchandise for model photoshoot and assisted in making sure photoshoot runs efficiently

• Created a $1000 Swarovski belt and a wedding veil
• Embellished veils with lace, fixed jewelry, tea-dyed veils, and hemmed dresses
• Prepared inventory for each week's appointments