Converse Typographic Piece - This is an advertising campaign for Converse shoes. The target audience for this piece would be high schoolers and twenty somethings. Those who are already familiar with the brand and also those who are curious about it. The image is meant to be the most prominent part of the advertisement. Bright colors, like those used in the typography of this piece, are fashionable with Converse target market and were added to visually engage the audience.