Peace and Tranquility - Conceptualized and designed a home fragrance collection created around aromatherapy and cultural beliefs that certain fragrances can create various effects, such as relaxation and harmony within one's atmosphere.
Peace and Tranquility - Researched several Asian, Middle Eastern, and Western cultures to find various fruits, herbs and flowers that are believed to have effects on the human body. From this knowledge, fragrances were developed and selected to create a global and saleable collection.
Peace and Tranquility - A very successful multi-million dollar collection sold at Target. Involved from creation to production of this program, including all aspects of design- design, sourcing, fragrance, merchandising, and marketing.
Peace and Tranquility - Revive- Saffron & Clove
Peace and Tranquility - Harmonize- Tea Leaf & Papaya
Peace and Tranquility - Soothe- Eucalyptus & Patchouli
Peace and Tranquility - Lavender & Mint
Peace and Tranquility - Reflect- Jasmine & Juniper
Peace and Tranquility - Inspire- Ginger & Saffron
Pure and Natural - Created for the natural guest at Target, this extremely successful, multi-million dollar collection is designed with a craft paper top and natural flat string accent. Using archival botanical drawings, and updating the look with fresh colors crated a new and distinct aesthetic which made this collection a value driver at Target.
Pure and Natural - Designed and created, from conception to production, an everyday collection with mass appeal. Fragrance selection and giftability played a key role in designing this collection.
Organic Luxury Candle Collection - A natural, yet luxurious holiday collection using both Target corporate trend artwork as well as our own designs to create a cohesive look.
Organic Luxury Candle Collection - Designed a unique box shape with a linen fabric wrap for a natural feel and a dusty gold paper band added a touch of luxe.
Organic Luxury Candle Collection - A pattern was designed that is natural, yet still holiday driven for a mass market appeal.
Onyx and Ice Candle Collection - A black, white and silver holiday trend for Target in 2006. Taking from the Target corporate trends and creating our own interpretation of a mass appeal look by using black and white photos of winter scenes. Designed packaging and worked with this collection from conception through to production, picking fragrances, glass finish, paper stock, merchandising and price point.
Reflect & Escape - A global trend driven home fragrance collection designed for Target. Researched indigenous fruits, herbs, spices and flowers from various regions around the world to draw upon inspiration for fragrances and design.
Reflect & Escape - Mini candle tins and fragrance oils complete this home fragrance collection from around the world.
Reflect & Escape - Mini diffuser sample packs show cased the rich fragrance selections, such as Amber Vanilla from Madagascar, and Lavender Thyme from Provance.
Wellness - Conceptualized and designed a home fragrance collection based off of the wellness trend for Target. This collection had a medicinal aesthetic that invoked feelings and emotions through color and fragrance- "be happy", "renew energy", "create bliss", "find balance" and feel serene".
Resplendent
Resplendent
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Packaging
Candle packaging design, pattern design, concept development