Kathy Degennaro
- Contact
- Save to list
-
About
My career experience has led me to be a hands-on artist as well as an excellent manager of projects and time management. I’ve had the pleasure of working on some of the greatest properties in the world in Brand and Product Development. Some of these include Disney Properties, Strawberry Shortcake, Johnny Test, Caillou, Trollz, Horseland, Richard Scarry’s Busytown, McDonald’s and Harlem Globetrotters. I worked very hard to develop my drawing skills and have done character art development for Disney Standard Characters, Disney Babies, Disney Princesses, Winnie the Pooh, Strawberry Shortcake, Strawberry Shortcake Baby, Trollz and McDonald’s.
I have a thorough understanding in the development of many products including apparel, toys, publishing, home furnishings, accessories, food and gifts. It doesn’t matter which property I’m working on, I love the thrill of developing unique and dynamic products true to their brand. I’ve worked for both licensee and licensor and understand how to develop style guide art suited for their applications and brand integrity.
Expertise includes:
• Brand Development, Product Development
• Concept-Final Art for Style Guides, Advertising/Marketing, Trade shows, Retail and Packaging Design
• Extensive knowledge in Layout, Color Theory and Typography
• Excellent understanding of Character and Brand Integrity
• Knowledge of current Trends and how to integrate them with Licensed Characters for successful product
• Strong presentation skills
• Detail Oriented
• Great written and verbal communication skills
• Extensive knowledge of Adobe Illustrator, Adobe Photoshop, InDesign, PowerPoint, Microsoft Word, Filemaker Pro, Acrobat Pro
• Able to prioritize, manage and accomplish multiple projects simultaneously
• Strong traditional drawing skills
• Able to coordinate with business partners to achieve creative business objectives -
Experience
-
CHARACTER ART SUPERVISORDisney Consumer Products* Met extensively with licensees to achieve successful results between Disney characters, current trends and brand integrity * Oversaw Apparel category character art and additional artists to help with workload * Developed character art for up to 80 apparel licensees * Concepted and developed character art and design icons for portfolios, both traditional and stylized * Reviewed and made corrections to 400-500 product submissions per week * Participated in training licensee staff artists to draw Standard Characters and Disney Babies characters * Understands limitations of adapting character art for product * Attended character and figure drawing workshops to expand repertoire of characters and drawing skills
-
CREATIVE DIRECTORSMC ENTERTAINMENT GROUPPresent* CREATIVE SUPPORT FOR BRAND DEVELOPMENT, ADVERTISING/MARKETIng, trade show sales materials and booth design * CREATIVE SUPPORT FOR RETAIL pitches for Dollar General, Stride-Rite Shoes * Creative support for product development, website design, PowerPoint presentations, brand decks * Management of creative materials
-
SR. DESIGNERCPLG US / Cookie Jar Entertainment (Previously DIC Entertainment)* Creative support for brand development, advertising/marketing, trade show sales materials and booth design * Created graphics for retail pitches for Wal-mart, Target, Toys R Us, and other retailers domestically and internationally * Creative support for style guide development, logo development, corporate identity, product development, PowerPoint presentations * Design for digital assets * Creative liaison and management of Product Development Coordinators
-
SENIOR ARTIST/CHARACTER ART MANAGERCO, INC.Grand Rapids, MICUTLER SENIOR ARTIST/CHARACTER ART MANAGER * Worked with team of artists and merchandising unit to develop designs appropriate to children's apparel * Oversaw Final Art division of staff up to eleven * Drew all Disney standard character art for H.H.Cutler to be used on product * Trained three others to draw Disney art * Concepted character design for licensed properties including Disney, Warner Bros., Cartoon Network, Hanna Barbera, Jim Henson EXPERTISE * Brand development, product development, design for advertising/marketing, trade shows, retail and packaging design * Understanding of character and brand integrity * Able to coordinate with business partners to achieve creative business objectives * Great written and verbal communication skills * Extensive knowledge of Adobe Illustrator, Adobe Photoshop, PowerPoint, Microsoft Word, Filemaker Pro, Acrobat Pro * Strong traditional drawing skills
-
-
Skills
-
On Coroflot@kathydegennaro, member since 2012