Kavita Singh

Heading a department in "Inmark Retail" .

To work on building and maintaining the brand values .

Conceptualization design & visual merchandising activities compliance across multiple stores.

To work with the Design, category , Marketing and merchandising teams in understanding the seasonal themes and thereby devising seasonal VM calendars. Based on the seasonal calendar and retail intros, props development, window concepts, in store look & Feel are consolidated for all stores.to create VM sop for standard display across all stores.

To study market fashion trends, seasonal color story and design aesthetics.

To identify new upcoming store look including Facade ,logo , mannequin , planogram , fixture capacity planning, merchandise presentation ,Training for new store Team.

To co ordinate with Area ,Store VM’s and Retail Operations team for effective roll out & maintenance of VM standards across all formats. Product has to be neatly merchandised and all supporting props and POS to be well managed. This involves regular display updates and display pictures from stores .

Regular store visits & SOP audit to review and implement new concepts and give directions to educate the all VM’s , Store Managers , Op’s, Sales & store staff about how to maintain the displays and merchandise according to visual merchandising standards.

Focus on Vendor Management, in order to develop new vendors across regions, city to ease work pressure and meet tight timelines. Vendor briefing based on material specification, detailing and cost analysis for individual campaigns.

Regular Visual Merchandising Training Sessions includes model store set up in one store & on-floor execution & training . Development of VM champs at store level boosting staff motivation and defining growth opportunities. Regular VM champ reviews and level up gradation.

Generation sale to achieve business Targets by using innovative ideas

Conceptualizing and creating display designing for season planning (twice in a year), window display (monthly), merchandise presentation (as per collection), promotional communication (as per marketing & visual merchandising calendar), visual planning (twice in a year), trade show design & execution (twice in a year) , new store openings, budget control & vendor management for stores across India ( around 50 & above)

uly 2006 – May 2011 (4 years 11 months) 4 year in North zone, 11 Months in Head Office Mumbai.
Almost 5 years of rich experience which started as an implementer for Visual Merchandising leading to conceptualizing & designing visual merchandize.
Location - Head Office Mumbai
 working on graphic design and planning for implementation & styling on a regular basis
 Designing & creating Docket for seasonal displays for Pan India stores from the corporate level.
 Setting standard benchmark for optimum & strategic merchandise display for all
pantaloons brand across the country.
 Designs & Manuals for prominent promotions of Central Design of launch fixtures for new products. Graphics works include product catalogues, promotion collaterals, signages and facade visuals.
 Space design & vm plan for upcoming stores
year2009-2010
Location- Gurgaon
 Was leading a team of 3 members as a Cluster VM from zonal office for all VM implementation report as per HO docket design & guidelines window, focal points ,cluster & merchandise display.
 Compiling data from all stores & sending it before the deadline. Working closely with the category managers and providing solutions to promote and up-sell products.
2008-2009
Location-UP COUNTRY (Kanpur , Lucknow, Agra)
 Was leading a team of three members as a Cluster VM, from Kanpur store for all VM implementation & standardization in line with the marketing campaigns & promotions ensuring customer walk-ins getting translated to sale.
 Setting VM budgets and ensuring adherence.
 Design to help meet targeted spend & Setting up guidelines for Space on hire.
2007-2008
Location-Noida GIP Mall
 Taking care of Noida Big Bazaar & Pantaloon as a Vm executive.
 Handling complete Store VM activities as per docket & design received from Head Office.
2006-2007
Location-Ghaziabad Delhi, EDM mall
 Was assisting VM executive in all VM implementation, window display, in-store