A series of transit ads developed for True Religion Brand Jeans. The ink and watercolor illustrations are eye-catching and build upon True Religion's commitment to creating timeless, bohemian and chic style jeans.
An ad campaign developed for a classic toy popular for its battery-less "walking" ability that targeted children and parents who may not find a traditional toy like Slinky appealing. The campaign demonstrates that the possibilities for children to utilize their imaginations is endless using a Slinky.
Long's Horseradish - An advertising campaign for the One Club College Competition that introduces an old brand to a new target audience. Long's Horseradish is a family owned company from the Amish country in Lancaster, Pennsylvania that takes pride in its heritage and product freshness. The challenge was to reposition Long's Horseradish as a high-end speciality food brand, appealing to affluent and discerning food enthusiasts that appreciate freshness and quality.
This Camelbak Elixir ad campaign consists of print, outdoor, transit, and direct mail advertising a drink supplement that enhances water. Camelbak Elixir markets their products to consumers devoted to the outdoors and recreational activities. The concept behind the transit and direct mail campaign was to encourage consumers to "get off the beaten path" and in the print ads to "stay charged" by using Elixir to maintain performance and activity.
Print ad's
Direct mail promotional piece
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