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Dillards 2 Bay Gondola Concept

I designed and developed this concept for the existing Dillards gondola. Custom modular metal shelves fit over the existing shelves, featuring update able testing area and back stock areas with acrylic components. Large LED lit graphic areas are update able with duratrans graphics. I engineered this in Solidworks and created a full set of drawings for sampling and production. Renders were created in 3D Studio Max. Photos show the prototype during the testing phase.

Kendra Oakley
Industrial Designer Hartford, CT