Kevin Kutter

(contract through Digital People)
• Transfer/update catalog copy for Web site of pharmacy supply company
• Show consumer product benefits for end-user products
• Show employee and/or management benefit for pharmacy supplies and equipment

• Create and maintain content for fingerhut.com and Fingerhut catalogs
• Initial copy, ad changes, brand stories, special formats, trademarks and disclaimers
• Collaborate and coordinate with buyers, analysts, product content specialists, art directors and copyeditors to make sure everyone works toward the same vision
• Hardware, sports and recreation, home furnishings and home utility products; others as needed
• Additional duties included cover ideas, free gift copy, and headlines and callouts for bind-ins/order blanks/back covers

(contract through Celarity)
• Post content and revisions to Oracle-based content management system for Medtronic.com preparatory to site/brand relaunch in 2008
• Also acted as proofreader and liaison between build team and copyeditors
• Additional post-launch work on related subsidiary sites into 2009

• Manage projects in a small advertising and marketing office (major client: 3M)
• Switch functions as necessary to bring projects to completion, including: draft writer, client liaison, researcher, copyeditor and sounding board

(contract through Celarity)
Internet:
• Manage/coordinate non-marketing sections of xcelenergy.com
• Effectively negotiate optimal results between client desires, style guides, budget limitations and content management system capabilities
• Work closely with other content managers and programmers to ensure a consistent look
• Primary responsibility for site-related customer service queries from external customers
• Award-winning site-improvement team
Intranet:
• Responsible for Human Resources sections of Xcel Energy’s intranet
• Achieve results within style guidelines; often complimented for speed of work and requesting clarification of provided information
• Backup responsibility for employee intranet questions

(contract through Celarity)
• Macintosh specialist for desktop publishing work
• Produce integrated marketing communications using a full range of strategies
• Web, print buying, collateral, direct mail, events and internal and external public relations
• Coordinate projects through other areas of the Communications Department
• NSP marketing award for best promotion

• Write headlines, subheads, body copy and captions for Fingerhut catalogs
• Work with art directors, copy editors and buyers to maximize sales working within a format
• Creative Department award

Freelance Copy Editor; Fingerhut, Minnetonka, MN, 1994-1995
• Edit catalog pages at all stages from first keyline to final proof
• Edit for format, style, punctuation and grammar
• Check prices and confirm advertising claims