Burgess Identity

The name of the company was shortened for easier recognition. A strapline was added to communicate our area of expertise as well as a Medicare data texture to illustrate and reinforce that message. The rebranding helped contribute to a 600% revenue increase in 3 years.

The data texture was created with consideration for environmental use as well as print and electronic applications. It was used on large areas of glass that run throughout the work space to both illustrate our main business focus and protect people from walking into the glass.

Kirk Alan Johns
Creative Director Washington, DC