Lozoo Identity

The two main restaurant concepts of authentically and modernity were communicated by the phonetic spelling of a Chinese word meaning green tea and the addition of an icon made up of two circles—one traditional and one modern.

The two circular “Authentic and Modern” icons were designed to be used in a wide variety of applications. On a staff t-shirt, they added humor to the overall dining experience.

Kirk Alan Johns
Creative Director Washington, DC