Karen Jackson
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About
20+ years of agency and corporate experience in advertising, multichannel marketing, print/web design and social media.
Thrives on the collaborative efforts of marketing directors, copywriters, information architects and developers to produce a team-driven, end product that leads to a top-notch user experience.
Client focused, innovative, out-of-the box thinker who is not afraid to jump in and "make it work!"
Specialties:
Responsive Design •
Creative brainstorming •
Creative/technical liaison •
Adobe CS application training •
Multichannel marketing initiatives •
Corporate and small business branding •
Brand management •
Hands-on print/web design • -
Education
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BFA Art and DesignUniversity of Ilinois1991 - 1995
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High School Diploma General EducationAlbert G Lane Technical High School1987 - 1991
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Experience
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Global Multichannel Senior Art Director/DesignerEvanston, ILSep 2015 - Present (6 years 1 month)A creative leader for Abbott’s in-house, creative network and global creative teams for digital/print deliverables and social media campaigns
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Art Director/Designer/Creative DirectorFreelance Creative ProfessionalChicago, IL2000 - Present (21 years)Diverse client base includes: AARP, AT&T U-verse, Abbott, Accenture, Allstate, Ambius, American Home Shield, American Residential Services (ARS), Beazer Homes, Cadillac, Chicago Public Schools, ConAgra Brands, Diners Club, Discover Card Network, Epsilon, GAP Brands, GE Capital Bank, GM, Hewitt, Infinity, J.P. Morgan Chase, Jaguar/Land Rover, Limited Brands, Motorola, NASCAR, Nissan, Pernod Ricard, Sears, Toyota, U.S Bank, U.S. Cellular, Walgreens
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Freelance Senior Art Director/DesignerGE Capital BankChicago, ILJul 2013 - Jul 2015 (2 years)Multi-tasked within a small, yet specialized, marketing team: Generated concepts, negotiated with vendors and external resources, provided hands-on, brand support and creative direction for banner ads, print media and website assets
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Senior Art DirectorAspen/Epsilon Marketing ServicesWest Chicago, ILJul 2010 - Nov 2012 (2 years 4 months)Partnered with creative strategy, implementation and execution teams on multi-faceted advertising campaigns: Direct mail, email, interactive and social media assets
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Senior Digital Art DirectorWalgreens HQDeerfield, ILJul 2007 - Feb 2010 (2 years 7 months)Generated compelling, emarketing solutions with in-house, ecommerce staff for website updates, specialty web portals and email blasts and campaigns
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Freelance Design/Project ManagerAbbott LaboratoriesWaukegan, ILOct 2007 - Apr 2008 (6 months)Collaborated with in-house, creative staff on powerpoint presentations, provided photo art direction, digital retouching and print production to create unique marketing solutions for Abbott’s pharmaceutical brands
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Senior DesignerWaukegan, ILAug 2003 - Jul 2007 (3 years 11 months)• Established design standards for all corporate, promotional and collateral materials: Catalog covers, postcards,
online recruitment ads, in-house banners, private label packaging, high-profile, executive powerpoint presentations
• Successfully maintained consistent brand standards across all on/offline deliverables and successfully surpassed client
project expectations -
Sr. Designer/Art DirectorStyleclick, Inc.Chicago, ILAug 2002 - Aug 2003 (1 year)• Designed and launched NASCAR.com’s first merchandise catalog that resulted in revenues of $1M, 57% above projections
• Supported online creative efforts and customer experience for NASCAR and NBA ecommerce websites -
Senior DesignerLisbon, NHMay 2000 - Feb 2002 (1 year 9 months)• Collaborated with creative directors and photographers to preserve the visual identity of the Garnet Hill brand
• Designed catalog layouts, point of purchase displays, public relations presentations, and email/web deliverables
• Inspected Kodak approvals and reviewed, edited, and digitized film for layout and web use -
Freelance Graphic DesignerSears HomeLife FurnitureHoffman Estates, ILJan 2000 - May 2000 (4 months)Assisted senior creative management in executing the creative vision for direct mail and in-house communications
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Graphic Designer/Digital Asset ManagerAmbrosi Black Dot GroupChicago, ILAug 1997 - Jan 2000 (2 years 5 months)Assisted creative directors and senior art directors on advanced planning projects, live photo shoots and presentations for multi-million dollar, multimedia companies
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Awards
• 2017 Web Marketing Association's Health Care Standard of Excellence WebAward for Outstanding Achievement in Web Development for https://www.lifetothefullest.abbott/
• 2018 Web Marketing Association's Health Care Standard of Excellence WebAward for Outstanding Achievement in Web Development for http://www.abbott.com/ -
Affiliations
AIGA American Institute of Graphic Arts Member; CADM Chicago Association of Direct Marketing Member
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@kjaxcreative, member since 2008
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Following 11
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Followers 5
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