Kristen Poissant

• Developing, designing and creating marketing campaigns that include, CRM emails, direct mailers, package inserts, social media content and blog advertising.
• Coordinating and art direction for email marketing and printed piece photo shoots while maintaining a brand identity through all marketing pieces to creative brand cohesive feel.
• Art direction, photo shoot styling and prop sourcing for seasonal photo shoots.
• Working with copywriters to develop a cohesive brand voice across all marketing assets.
• Building the brand photo library and working with Shutterfly Inc. legal dept. to obtain the rights to customer photos.

• Managed design and development of Stationery, Tech and Gift product; moving products from trend research to concept, technical design and file release to ensure timely introduction of product.
• Managed daily direction to Design Assistant and provided support and guidance.
• Worked closely with Merchant and Global Production teams to appropriately price product that meet/exceed margin requirements.
•Created and maintained seasonal product line lists, sample tracking, product comments, cost sheets, and all bill of materials in Flex PLM to be used by a cross-functional team to determine product assortment.
• Created and developed technical specifications that included information necessary in order to communicate design specific details necessary to hand off to the vendor.
• Provided design direction to sample room and vendors, prepared sample requests, reviewed, critiqued, tested, and approve submitted samples.
• Worked directly with domestic and international manufacturers offices and licensees to develop new products and problem solve design issues, including daily communication via email as well as on site factory and sample room visits overseas.
• Designed and presented seasonal collections to cross-functional teams throughout the development process.
• Served as liaison between cross-functional teams for product line management calendars, product line management strategy development and analysis of sales data.
• Was responsible for all sample ordering, distribution, tracking, and feedback.
• Managed costing development with domestic and international vendors and offices throughout design process.
• Visited overseas vendors to perform press check to ensure all color standards and quality were being met.
• Worked with SGS to test material and components during the product development stage, prior to production, as well as collaborate with Quality to assess testing needs for new materials, components and products.

• Developed and designed licensed stationery/novelty product for mass and mid-tier markets with multi-million dollar licensees such as Disney, Nickelodeon, Hallmark and Office Max.
• Executed new product development and design from initial concept to completion.
• Managed a new product design of DiVoga, a successful line of fashion forward stationery for Office Max.
• Created original patterns and artwork from stationery being sold to mass retailers across the U.S.
• Collaborated with print houses to apply and rework prints to suit stationery product.
• Reviewed and commented on pre production and product samples from overseas factories to ensure quality and color standards are met.
Additional Responsibilities: Creating stationery mock-ups for presentation purposes, built fashion and color trend research boards.

• Design, shop, and research of packaging, branding strategies and
trends for the Yak Pak and Dickies global brands.
• Design and engineer innovative packaging for soft line product.
• Launched Dickies first Back to School stationery line with Staples
in Summer of 2007.
• Source all packaging, paper and print material.
• Coordinate, style and design Dickies product catalog and photo
shoots.
• Daily communication with designers in El Salvador office to
observe production of all print and branding materials.
• Design mass market in-store backpack and stationery displays
from concept to completion for major retailers such as Staples and
K-Mart.
Additional Responsibilities: Design press releases and promotional material for trade shows; creation of presentation boards for sales purposes.

• Designed full lines of licensed novelty and stationery product for licensees such as Sanrio, Disney, Nickelodeon, and Marvel.
• Lead designer in the successful launch of Disney's High School Musical Back To School stationery line debuted at Wal-Mart and Target in 2005.
• Communicated daily with Asia office to oversee production of product.
• Shopped and logged stationery and novelty trends.
• Reviewed product and packaging throughout sample process to ensure quality and color standards.
Additional Responsibilities: Fashion and color trend research; mock-ups of stationery/novelty product and packaging for meetings.