The general style of UTC's web site redesign incorporates a clean, professional, user-friendly and modern feel with a balance of negative space for dynamic content so users can easily find what they are looking for. UTC wanted their web site to be progressive and state of the art, with a visual style that is grounded in a sophisticated and classic tone. The colors were to be conservative and complement the new UTC logo Brand with use of the organization’s affiliates’ logo supportive colors.
Homepage module expanded view.
Interior page design
Wireframe - Homepage
Wireframe - Interior page
Before - The before site
gLike
UTC
This redesigned site reflects UTC's new logo brand, demonstrates UTC’s connection to their members, and give UTC a significant opportunity to capture attention in the marketplace. The goal of the web site was to provide its users with more relevant and easily navigable content and improve, where possible, the look of the self-serve and membership directory services.
UTC is a global trade association dedicated to creating a favorable business, regulatory, and technological environment for companies that own, manage, or provide critical telecommunications systems in support of their core business.
