Kelvin Ward

Fosters the creative vision and direction for Brightfind’s digital agency partners. Drives the
definition of the creative brief, creative strategy, creative solution, and creative approach to the
overall project. Champions and protects the brand and creative idea while help leading and
inspiring teams to deliver the best creative solutions that transcends award-­winning work for a
wide range client base. As a supporting creative lead to the creative director on digital design
projects, assisting in establishing digital design standards and best practices on some pretty
amazing projects. I believe design is about solving problems and the best user experiences are
created from innovative ideas that engage and inspire through visual language and telling a story.

Responsibilities:
· Responsible for setting overall creative vision and driving visual and experience design across
multiple client projects.
· Provides strategic leadership to the Creative team and ensures all work is strategically on
target.
· Collaborate with project managers to prioritize work requests based on client needs, job
requirements and timelines.
· Own the design project, approves creative concepts and sells concepts to Creative Director,
Project Managers and client(s) and demonstrate creativity, effective oral and written
communication, listening and decision making skills.
· Proficient in current best practices and methodologies for graphics design, user experience
design and visual communications.
· Makes recommendations to Creative Director and other team members on how to
improve process and product.

Leads the design vision and direction for Personify’s web solution services and e-Business software constituents. Has over 15 years of professional experience working with commercial, government, and large associations designing for the web and digital channels. Provides extensive experience in visual design, user interface design, and creative web solutions whose conceptual skills and talent have produced award-winning work for a wide range client base for Associations. In addition, I believe design is about solving problems and it must begin with strategy and information architectural discovery, before the creative process can begin.

Serve as the lead creative on major web design projects, interacting directly with customers on a regular basis. Conducts creative discovery sessions with stakeholders, and have the confidence and poise to deliver final design presentations to executive-level employees. Believe design is about solving problems and design must begin with strategy and information architecture work, before the creative process can begin.

Management:
· Possess the ability to manage, guide and direct multiple projects offering strategic and targeted advice on projects while
allowing the direct team members to execute on the business requirements.
· Have a proven ability to mentor, develop and inspire a Creative staff and its senior creative members.

Creative Design:
· Clearly articulate innovative visions and strategies to help evolve a global brand.
· Responsible for the oversight and helping set the creative vision for the Interactive Site Design Creative department.
· Responsible define and implement ongoing improvements to the creative processes within TMA Resources Interactive
in order to develop and deliver the best creative product for our clients.
· Developed and refined creative strategies and solutions to achieve or exceed client project objectives.

Leads the design vision and direction for Personify’s web solution services and e-Business software constituents. Has over 15 years of professional experience working with commercial, government, and large associations designing for the web and digital channels. Provides extensive experience in visual design, user interface design, and creative web solutions whose conceptual skills and talent have produced award-winning work for a wide range client base for Associations. In addition, I believe design is about solving problems and it must begin with strategy and information architectural discovery, before the creative process can begin.

An experienced member of TerpSys creative team providing creative designs and maintaining positive working relationships with teammates contributing to outstanding creative and technical outcomes.

• Serve as primary contact with clients regarding marketing needs, layout, and other design considerations

• Develop, analyze, recommend, and implement visual designs for commercial and government web sites, corporate branding, and other communications solutions

• Develop inspiring designs and experiences based on our client or prospect’s corporate branding, strategy, needs and client feedback

• Originate new concepts, strategies, or innovative approaches that have significant impact on the user experience

• Quickly develop rapport with prospects and clients

• Maintain solid relationships with key internal and external clients

• Set and meet critical dates within design and execution process

• Develop and communicate industry-leading creative concepts
• Balance strategic development with client business objectives
• Co-leads, with Sr. Web Producer and/or Information Architect, the effort to communicate and translate the established creative direction into conceptual ideas/approaches
• Participates in new business development
• Directly contributes to project design and development
• Create comps, storyboards, initial graphic concepts and final deliverables as required
• Provide quality assurance of all creative deliverables
• Mentor and coach team members through project development and performance management
• Builds and maintains relationship with clients, partner agencies, photographers, production companies, talent agencies and other vendors
• Foster a Studio environment that is on-brand: Collaborative, Trusted, Insightful, Innovative, Ingenious, Memorable, Pioneering, Agile, Driven, Passionate, Diverse, and Analytical

Design and execute graphical interface treatments for on-line multimedia software products resulting in clean, tight, screen designs. Articulates multiple concepts and ideas quickly with good storyboarding skills. Works closely with clients to create and design visual treatments that meet client specifications. Provides creative leadership in the development of the look and feel of the assigned project and for the designers of the project team.

• Assist in defining, creating, developing, and coordinating the production of design for all products.

• Strong background in design, art direction, marketing and advertising for both print and web.

• Maintain standards of design for graphic, print, and electronic products and act as part of the design team, working closely with other designers on staff.

• Work with design, editorial, technical teams to develop products and launch them successfully.

Shaping and directing cohesive interactive design vision for AOL member experience, in collaboration with business leads. Plans, leads and directs a broad range of activities centered on interactive design issues. Creates an environment where performance and improving quality and craft of design are key initiatives. Integrates department goals with company goals and builds commitment with team.

• Key player in the strategic design process, managing multiple projects, developing processes and project schedules, allocating resources, controlling scope and ensuring client satisfaction.

• Led a creative team of graphic designers, information architects, copywriters, content producers, rich media and broadband producers in creating a powerful, emotional experience for the audience.

• Establish the creative direction for the entire line of online services, products and programs.

Developed and implemented creative direction, leadership and vision on assigned proposals and projects. Direct and manage creative and production process from project development to complete implementation including print, presentations and web-based media. Lead and inspire a staff of designers and direct all phases of design from concept through production for the service levels within the company. Design and develop multimedia instructional materials for web and computer-based training utilizing standard instructional design methodologies.

• Provide leadership in several design areas, accomplishing technical objectives, which represent significant contributions to the company.
• Hands-on designer using exceptional visual skills to create a broad visual design strategy and define the user experience.
• Work with technical staff to oversee the creative design of product web sites and web pages focusing on the customer experience, customer acquisition and retention.

Responsible for overseeing, developing and maintaining network branding while coordinating with executive producer, producers, directors, technical directors and marketing to produce all elements for broadcast. Effectively facilitate the flow of work through the creative department.

• Manage a design team of 10 -14 designers, composed of internal graphic designers, broadcast designers, and a virtual team of external resources brought together for a specific production.
• Maintain solid relationships with key internal and external clients.
• Set and meet critical dates within design and execution process.
• Develop, analyze, recommend, and implement visual designs for broadcast and print, corporate branding, and other communications solutions.
• Organize and efficient, with strong attention to detail and the ability to manage multiple projects and meet tight deadlines.
• Demonstrate strategic thinking, and creative problem solving, to assist in meeting company/team goals.