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Barbie Dream Gap

• Directed facilities and trade show activations for global markets tour of 150+ partners that promoted Barbie products and boosted PR.
• Managed and communicated multiple project timelines, milestones, next steps and status to creative team to ensure on time delivery of all digital assets.
• Established the marketing communications infrastructure to support the department, tracked and analyzed partner performance and impact on market share and competitive landscape.
• Delivered strategic brand initiatives including but not limited to brand guides, press kits, event and pitch collateral to generate revenue, maximize partnerships, and acquire customers.


“The Dream Gap Project is a global initiative that aims to provide girls the resources and support they need to continue to believe that they can be anything.”

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Available
Freelance, Full-time
Kyla Chang
Full-Service Marketing Professional Los Angeles, CA