DrivenToDrive
"Inspired by Army Ranger Cory Remsburg, DrivenToDrive helps disabled veterans get back behind the wheel by providing these deserving individuals with brand new vehicles and retrofitting them, as needed."
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Full-Service Marketing Professional
Kyla Chang
Los Angeles, CA
Available Now
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About
Full-service marketing professional with extensive experience developing and implementing digital, print and social media strategies that support small, medium, and large corporate organizations’ marketing efforts. Thrives in fast-paced environments, collaborating to meet deadlines and help businesses reach customers and grow. Detail-oriented project manager with highly developed analytical and problem-solving abilities who works well onsite and remotely.
In my spare time, you can find me developing my social media strategy through analyzing data insights and using them to tailor reach and engagement, audience growing, and online community building to share inspiration and creativity of curating accessories, clothing, and shoes into personal looks based on the latest fashion trends via my brand “Fashionistas Rock." -
Education
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Bachelor of Science International BusinessSaint Louis University
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Certification Certified Associate in Project Management (CAPM®)LMU Extension2020 - 2020
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Experience
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Founding Contributor (REMOTE)Mys TylerLos Angeles, CADec 2020 - Present (1 year 6 months)• Founding contributor of Mys Tyler, providing fashion content and digital shopping that inspires the creativity of curating accessories, clothing, and shoes into personal looks based on the latest fashion trends.
• Helping women worldwide to feel confident in the clothing that is flattering for their body type. -
FREELANCE STYLIST (REMOTE)Los Angeles, CAJul 2017 - Present (4 years 11 months)• Sharing inspiration and creativity of curating accessories, clothing, and shoes into personal looks based on the latest fashion trends.
• Develops blog strategy, topics, and publishing schedule on Fashionistas Rock.
• Implements outreach efforts establishing relationships with fashion industry entrepreneurs, bloggers, influencers and online community members via networking platforms, including Slack.
• Analyzes data insights and optimizes SEO processes to reach followers. -
MARKETING PROJECT MANAGER - CONTRACT (REMOTE)TrueCarLos Angeles, CASep 2020 - Nov 2020 (2 months)• Supported in the production and publication of campaign assets across key consumer marketing channels and coordinated internal approvals with the appropriate stakeholders.
• Spearheaded logistics of DrivenToDrive event, including set up Zoom webinar, registrations, participant attendance, and event collateral development.
• Developed, order and distributed brand collateral in service of the DrivenToDrive event.
• Created timelines, managed consumer marketing assets and maintained project status visibility for DrivenToDrive event.
• Led weekly workflow status meetings to review consumer marketing strategies to meet DrivenToDrive event objectives.
• Contingency planned while seeking efficiencies and made key recommendations for streamlining processes. -
SENIOR ACCOUNT EXECUTIVEKERNLos Angeles, CAJun 2019 - Oct 2019 (4 months)• Coordinated, managed, and prioritized workflow process for Direct Marketing across all agency departments.
• Implemented a paperless Workfront workflow that decreased project errors and delays by 35%+.
• Collaborated in reviews of monthly creative calendars to ensure the Account team was aware of print assets for upcoming campaigns, and they were meeting deadlines.
• Generated daily creative release reports to maintain timelines, projections, and escalations for Operations and Management.
• Led daily workflow status meetings to review direct marketing strategies to meet client’s advertising objectives.
• Contingency planned while seeking efficiencies and made key recommendations for streamlining processes.
• Performed quality control checks on print assets to make sure changes were being made, queries were addressed, and consistency and strict adherence to guidelines were being met.
• Initiated stakeholder asset approvals in a timely fashion to deliver client campaigns on time and on budget. -
MARKETING COMMUNICATIONS PROJECT MANAGER - CONTRACTMATTELEl Segundo, CAOct 2018 - Jan 2019 (3 months)Directed facilities and trade show activations for global markets tour of 150+ partners that promoted Barbie products and boosted PR. * Managed and communicated multiple project timelines, milestones, next steps and status to creative team to ensure on time delivery of all assets. * Established the marketing communications infrastructure to support the department, tracked and analyzed partner performance and impact on market share and competitive landscape. * Delivered strategic brand initiatives including but not limited to brand guides, press kits, event and pitch collateral to generate revenue, maximize partnerships, and acquire customers.
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SENIOR SOCIAL MEDIA MARKETING MANAGER (REMOTE)MEED BANKING CLUBSanta Monica, CAApr 2017 - Oct 2018 (1 year 6 months)• Recognized with a promotion from Senior Marketing Project Manager due to outstanding performance.
• Increased brand exposure by writing compelling content overseeing sourcing imagery for social media platforms and blogs.
• Managed outsourced blog writers, provided topics, reviewed, edited and published blogs via Medium and WordPress.
• Developed outreach efforts establishing relationships with bloggers, influencers and community members.
• Optimized SEO reporting methodologies and processes using Google Analytics to target consumers.
• Collaborated in the development of B2B and B2C marketing brand collateral to target and grow business and consumer base. -
SENIOR MARKETING PROJECT MANAGERMEED BANKING CLUBSanta Monica, CANov 2015 - Apr 2017 (1 year 5 months)• Tactically executed and managed complex timelines and budget estimates for marketing projects in the US, Canada, Vietnam, Bangladesh and Mexico.
• Managed content translation needs, editing, quality assurance, efficiency of internal and external content translations into numerous languages and ensured required risk and compliance edits were met while keeping within established deadlines.
• Refined existing marketing and digital policies and procedures, including internal protocols, risk reputation management guidelines, compliance and operations protocols.
• Managed vendor needs, billing process, and ensured contractual obligations were being met. -
FREELANCE STYLIST (REMOTE)KEATON ROWLos Angeles, CAFeb 2014 - Jun 2015 (1 year 4 months)• Consulted with clients in order to curate lookbooks based on client’s preferences, educating on how to make flattering wardrobe choices.
• Remained current and forward thinking on future fashion trends utilizing digital mediums such as social media, print magazines and blogs.
• Built robust fashion network and attracted clients by providing exceptional service and on point styling leading to credibility and trust across industry professionals. -
DIGITAL PROJECT MANAGER - CONTRACTMAXUS GLOBALLos Angeles, CAJan 2015 - Apr 2015 (3 months)• Liaised between Universal Picture clients and creative agencies to make sure asset approvals were produced and received in a timely fashion to maintain campaign launches, contributing to success of $150M+ blockbusters.
• Interfaced with Digital Planning team to brainstorm and strategize creative direction on entertainment campaigns, effectively communicating resource and project requirements.
• Engaged in contingency planning, identified workflow and resource bottlenecks, providing solutions for improvement. -
SENIOR PROJECT COORDINATORINSYGHT INTERACTIVELos Angeles, CAOct 2010 - Jul 2014 (3 years 9 months)• Drove event strategy for the successful execution of up to 150+ events per year.
• Streamlined policies and procedures in SharePoint that expanded the efficiency and transparency of the Platform Event Services department.
• Spearheaded all logistics of client’s meetings, events, and webinars including preparation of agenda, invite lists, RSVPs, participant attendance, speaker presentation, and event collateral development.
• Discovered and built an essential relationship with a satellite broadcasting company diversifying the agency’s event offering and resulting in establishing a new client.
• Guided the efforts of junior team members to ensure professional and productive event execution.
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Elsewhere on the Web
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On Coroflot@kylaychang, member since 2018
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Followers 4
