Epic Beauty Campaign — affiliate banner designs. Different products were selected and arranged for each of the 4 weeks, including a set of evergreen imagery (6 far right) and hot offers (not pictured). Hidden hearts were also "Photoshopped in" for branding and a touch of fun.
Email concept design for mobile and desktop. Carried out through release using email modules.
A colleague concepted and created the R1 layout for this email. I picked it up for R2 through release. Edits included switching out model shots, seamlessly smoothing out backgrounds and updating copy. The top portion animates, alternating between 3 different models. Release included live text with the use of email modules. Part of the Beauty Mark Launch, a.k.a CVS Health® Beauty Unaltered™ campaign. Clios Award Gold Winner.
(Detail from above email.)
Email banner design for mobile and desktop. Part of the Beauty Mark Launch or CVS Health® Beauty Unaltered™ campaign.
Beauty Mark T-shirt email banner design for mobile and desktop that animates — alternating between 2 Beauty influencers.
Top portion of a Elevated Beauty retail email design.
Layout and design for a dedicated promotional email, taken through release using email modules. The top portion animates so that each product appears one at a time out of the bag. (The original photoshoot and animation for the top were created in house by another designer.)
An example of weekly Beauty category-focused retail emails.
CVS Health®–Beauty/Retail emails and banners
Various retail email and banners designed for desktop and mobile layouts. (Paired with my design sensibilities, Beauty is one of my favorite categories to work on at CVS®!) Projects typically include quick turnaround times, are collaborative and often aesthetically pleasing :) All are required to meet CVS Health® brand standards.
