Lauren Mencarini is an award-winning creative and marketing communications professional with a passion for demonstrating how design can increase profitability when used strategically and consistently. She has held hands-on graphic design and leadership positions at Fortune 500 divisions and has consulted on projects for start-up and SMB enterprises.
Lauren states that “building brands from the inside out" sums up her experience leading and working with in-house creative teams. Being focused and ready to respond to various business challenges while investing her creative leadership into ‘the business of the brand’ has resulted in successful brand development and product launches, elevated brand awareness, and increased customer engagement across diverse industries domestically and globally.
In addition to receiving corporate recognition for her work, Lauren has garnered numerous national design awards for brand and identity development, advertising, packaging, web, and cataloging programs. She holds a BFA in Graphic Design from the University of Hartford (Hartford Art School) and is a member of AIGA Connecticut and InSource.
Ready for new challenges, Lauren looks forward to partnering with organizations that value design and creative leadership. For more information on how she can assist your team, please contact her or review the links below..
Industry experience includes: Automotive Aftermarket | Consumer | Home/Hardware | Industrial | Automotive OE | JanSan | Manufacturing | Film | Nonprofits | Medical Equipment
Specialties: Creative Direction | Branding & Corporate Identity | Consumer Package Design | Advertising
Recognized with over 50 Design Awards in the categories of Advertising, Brochures, Catalogs, Logos, Packaging, Promotions, and Websites from:
• GDUSA American Graphic Design Awards (2003, 2007 – 2012)
• GDUSA American InHouse Design Awards (2004, 2009, 2011)
• Automotive Aftermarket Global Design Awards (1997 – 2004)