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Lucas Carmona
Creative Director/Art Director/Senior Designer
Toronto, ONCanada
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About
Lucas is an Argentinian-born father, husband, longboard rider, rugby player, graphic designer, and creative lead working at Brainrider, a B2B creative agency in Toronto. As Brainrider’s VP of Creative Services, Lucas oversees all things related to Strategy & Planning, Content, Design, and Digital Marketing. He also works closely with the client services, resourcing, and production teams to ensure that the work addresses client goals and objectives while maintaining the highest degree of quality. Lucas has been working in the industry for around 14 years and has enjoyed providing creative solutions for his clients and teams. Whether it’s creating product packaging and branding or overseeing high-profile marketing campaigns, Lucas believes that in order to get great work and results you need to first care for your people and teams.
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Education
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Web Design Course Continuing EducationOcad University2010 - 2010(HTML and CSS review),
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Diploma Graphic DesignGeorge Brown college2005 - 2008
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Physical Education Physical EducationUniversity Jorge E. Coll1998 - 2001
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Experience
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VP Creative ServicesToronto, ONJan 2021 - Present (1 year)As Brainrider’s VP of Creative Services, Lucas oversees all things related to Strategy, Content, Design, and Digital Marketing. He also works closely with the client services, resourcing, and production teams to ensure that the work addresses client goals and objectives while maintaining the highest degree of quality.
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Executive Creative DirectorToronto, ONDec 2019 - Jan 2021 (1 year 1 month)As Executive Creative Director, Lucas works and leads the creative executional teams at Brainrider. Lucas works with the Martech, Content, Design, and Dev teams to deliver content, creative, and tech expertise that help clients meet their business needs in a scalable and accountable way by also adding capacity and capabilities to their internal teams. Lucas is always looking for ways to bring unique, collaborative and innovative solutions to each client’s distinct needs and problems.
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Creative DirectorToronto, ONSep 2018 - Dec 2019 (1 year 3 months)As a Creative Director and designer at Brainrider, I work alongside clients, directors, content specialists while managing a super talented group of designers to come up with innovative/creative ideas and solutions for B2B companies. Using B2B design best practices and funnel tailored content we help businesses conceptualize, design and implement multiformat solutions that align their story to their buyer's journeys for better results.
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Art Director/Senior DesignerCactus Design a Brainrider Company2016 - Sep 2018 (2 years 8 months)At Cactus, I’m responsible for conceptualization, direction, and production of design solutions
for various clients from websites to branding and packaging. -
Art Director/Senior DesignerWickware Communication2011 - 2016 (5 years)At Wickware, I was responsible for conceptualization, direction, development and production of design
solutions for clients in the financial sector and startup ventures. My work helped drive record-setting
advertising engagement and bottom-line business results. -
Lead DesignerB-Street Communication2008 - 2011 (3 years)At B-Street communications, I was part of a large production design team involved in the design and
development of branding, advertising, promotional, packaging and interactive solutions for medium
and large companies. -
Junior DesignerSegovia Advertising & Design2007 - 2008 (1 year)At Segovia Advertising, I gained experience designing and developing brands and collateral
for organizations in the health and social support industries as well as retail. -
DesignerRBA Advertising2008 - 2008As part of a small team at RBA advertising, I was involved in designing, developing and
producing marketing-led campaigns and advertising for large and small companies in
Canada and The Cayman Islands.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@lmcdesign, member since 2006
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