Freelance Creative Services
Jun 2018 - Present (2 years 11 months)
Freelance marketing and creative services. Marketing materials and tools, digital marketing campaigns, graphic design, art direction, copy writing and editing, photography, training tools, PPT presentations, signage, posters, flyers, branding, logo design, etc.
Sumner Manufacturing Co. LLC
May 2016 - May 2018 (2 years)
Manufacturer of welding tools and material handling equipment for the construction and O&G industries. * Delivered B2B marketing solutions and support (POS, signage, website content, sell sheets, ads, etc.) to tool and construction suppliers, industrial suppliers and equipment rental companies such as ACME Tools, Fastenal, Home Depot, Herc Rentals, Sunbelt Rentals, United Rentals, National Ladder & Scaffold, etc. * Directly contributed to creation and maintenance of marketing collateral (graphic design, copywriting, editing, print production) included product labels, brochures, sell sheets, signage, trade show graphics, web site content and more * Managed branding and content on company website including updating and editing content, adding new product information and other content * Managed and updated content of Welding Tools and Material Lift catalogs (print and web) * Assisted in the creation of product launches/promotions and digital email campaigns * Trade show coordination and management * Managed and maintained relationships with third party vendors, suppliers and freelance creatives * Company photographer and Art Director for products that appeared on website, social media, and videos
Marketing / Creative Services Manager
Houston TX, United States
Apr 2011 - May 2016 (5 years 1 month)
Manufacturer of material handling equipment and distributor of overhead crane parts and accessories. * More than 5 years of solid B2B marketing experience, delivering solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Customers included component and accessory companies for the overhead crane industry such as: Yale Hoists, Shaw-Box, CM, Magentek, Budgit Hoists, Square D, Duct-O-Bar, etc * Developed identity package including brand guidelines, logo/buscard design, corporate website, parts e-comm site and other marketing collateral * Concept development and creation of marketing tools from brochures, handouts, signage, websites, promotional items, product labels, training tools, trade show graphics, and more * Managed branding and content on corporate website and e-commerce site, including art direction, copywriting, photography, SEO and PPC * Developed copy for press releases, newsletters, ads and digital marketing communications * Assisted in the development of training programs and supporting tools (manuals, PowerPoint presentations, and other training materials) * Managed and created content on social media and created and developed content for digital advertising. (Facebook, LinkedIn, YouTube, Twitter, Google AdWords) * Company photographer and Art Director for website and social media content, photo shoots and videos * Directed and managed third party freelance creatives and other marketing companies as needed LISA RENEÉ MORALES
Feb 2002 - Oct 2009 (7 years 8 months)
Manufacturer and distributor of surface products and parent company of stone related businesses. * Delivered successful B2B and B2C marketing solutions to nationwide distributor network of tile/countertop companies, kitchen and bath dealers, home builders and big box retailers such as Home Depot and Lowes. Provided marketing programs, marketing materials such as ads, POS, signage, product information, training tools, promotional collateral and event trade show support. * Supervised and delegated day-to-day responsibilities to in-house and freelance designer (s), photographers, and external PMs on creative execution of assigned projects from initial concept through tight layout * Provided hands-on conceptual design, production and execution of marketing collateral for a variety of brands including concept design, copywriting and editing * Balanced deadlines of multiple projects, determined priorities and communicated changes with designers * Developed and maintained relationships with designers, printers, photographers, and other vendors involved in creative production process * Created and developed B2B marketing programs/tools geared towards national retailers, kitchen and bath dealers and home builders * Applied brand identity, typography, photography, color and other ingredients to appropriately create innovative visual solutions that met business and end-user needs * Art Directed all product photo shoots for multiple brands
Marketing/Graphic Design Coordinator
Arthur D. Little Inc.
Feb 1993 - Apr 2001 (8 years 2 months)
Oil & Gas management consultant firm that specialized in Strategy, Innovation and Technology. Clients included: Exxon/Mobil, Shell, Chevron, BP, Petrobras, Marathon and other major O&G companies. * Managed and supervised day-to-day activities on all creative projects managed and trained creative staff * Layout and design of PowerPoint presentations, proposals and other creative pieces which included brochures, newsletters, signage, mailers, logos, special projects * Coordinated local events, meetings, workshops, internal company functions, and PR activities COMPUTER & SPECIAL SKILLS Excellent computer skills in MSOffice (Word, Excel, PowerPoint) and Adobe CC (InDesign, Photoshop, Illustrator, Acrobat DC). MAC and PC proficient. CRM, DAM, CMS (WordPress and other CMS software), IContact, MailChimp, etc.