Biz/service/ experience designer

Luis Felipe Guzman Vargas

Mountain View, CA

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About

Expert in design & innovation management with cross-industry knowledge in retail, financial services, technology, education; as well as international experience across Latin America, Europe & USA. Skilled in applying a lean thinking approach to help big and small companies design new business models, services & experiences in order to guide every interaction (physical or digital) with customers.
Education
- Stanford University
  
  2012 - 2012
- Innovation management master
  
  Universitat Politècnica de Catalunya
  
  2012 - 2012
- User research, design strategy, design thinking
  
  IED Istituto Europeo di Design
  
  2009 - 2009
- Business management
  
  Inalde
  
  2008 - 2008
- Bachelor of Architecture (B.Arch.)
  
  Pontificia Universidad Javeriana
  
  1996 - 2001
- Abraham Lincoln School
  
  1984 - 1995
Experience
- Sep 2012 - Present (13 years 9 months)
- Lead mentor
  
  Programa Apps.co. Ministerio de TIC Colombia
  
  Sep 2012 - Aug 2013 (11 months)
  
  Applying the Lean Launchpad methodology from Steve Blank and Bob Dorf I have filtered more than 400 ideas to participate in the ideation program. Responsible for leading 120 elected entrepreneurs and 25 mentors in the Bogota Area. My process had been qualified with honours by the ICT Ministery of Colombia
- Lead mentor
  
  Connect Bogotá
  
  Sep 2012 - May 2013 (8 months)
- Professor - Design Thinking Master
  
  ELISAVA
  
  Jan 2012 - Sep 2012 (8 months)
  
  Customer journey workshop
- Operations intern
  
  Oblong Industries Inc
  
  Feb 2012 - Jun 2012 (4 months)
  
  Planned and coordinated operational support during the World Mobile Congress 2012.
  Achieved platform visibility to strategic clients in Spain.
- Co-founder
  
  Exipple
  
  May 2011 - Apr 2012 (11 months)
  
  Designed and prototyped a crowdfunding platform.
  Generated content for the start-up marketplace.
  Searched for commercialization channels and contributed to company´s momentum.
- Professor - Design Management Master
  
  Istituto Europeo di Design
  
  Jun 2010 - Dec 2011 (1 year 6 months)
  
  Led potential client search and project execution for the Master program in a multisectoral context (finance, sustainability & tech).
- Design project director (External collaboration)
  
  Biocat Barcelona
  
  Apr 2011 - Jun 2011 (2 months)
  
  Executed and led company's first application of strategic design as an essential tool in the development of a new product.
- Collaborator in the creation of IDEA Lab
  
  Grup Idea
  
  Feb 2010 - Dec 2010 (10 months)
  
  Integral part of the strategic design team in creating commercial proposals for both, the retail and banking sectors.
- Strategic sales support team (project & exhibition manager)
  
  Alfagres
  
  Jun 2001 - Dec 2008 (7 years 6 months)
  
  Provided support during the planning and execution of the strategic sales plan. In charge of point of sales, product launches and trade-shows.
- Designer
  
  Juan Montoya Design Corporation
  
  Jan 2000 - Jun 2000 (5 months)
Awards

“Role del design manager” Workshop. UPC and the BCD., Barcelona.

April 2010 Participant 13th edi. from the “ides sostenibles” UPC

July 2010 - “Social business workshop” participant. Promoted by Grameen Innovation Lab and Professor Muhammad Yunus, 2006. IED, Barcelona.
Skills
- Design Management
- Service Design
Elsewhere on the Web
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On Coroflot

@luisfelipeguzman, member since 2009

Luis Felipe Guzman Vargas

Branded Environments Project Manager

Industrial Designer, Packaging – Lead