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Mervyn's ChildSpree Press Kit
Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit
Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit
Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit
Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit
Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit
Developed concept and directed the design, copy and illustration.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit
Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit
Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit
Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit
Developed concept and directed the design, copy and photography.
Mervyn's Spring Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Spring Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Hispanic Press Kit
Developed concept and directed the design, copy and photography.
Mervyn's Hispanic Press Kit
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign
Developed concept and directed the design, copy and photography.
Promotional Mailer
Developed design direction.
Promotional Mailer
Developed design direction.
Mervyn's Beach Bash Concept
Developed concept and directed the design, copy and illustration.
San Jose Mariachi Festival Creative
Developed concept and directed the design, copy and illustration.
Mervyn's Road Scholars Bus
Developed concept and directed the design and copy.
Mervyn's Community Closet Truck
Developed concept and directed the design, copy and illustration.
Sideout Collateral
Art directed the design, copy and photography.
22 Steps
Developed concept, design and photo direction.
Beach Elementary School
Developed design and copy.
Beach Elementary School
Developed design and copy.
Eddie Bauer Travel Collateral
Managed design and execution of program.
Eddie Bauer Retail Mailer
Developed design, copy and art direction for retail promotional mailers
Hispanic Chamber of Commerce of Minnesota
Developed design direction for event collateral.
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BowWowMeow
Developed concept and directed the design and copy.
BowWowMeow
Developed concept and directed the design and copy.
Mervyn's Juniors Department
Developed concept and design direction.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Target Canada Ad
Established design direction and photo direction and selection.
Branding Proposal
Developed concept and design direction.
Branding Proposal
Developed concept and design direction.
Branding Proposal
Developed concept and design direction.
Autocheck.com collateral
Developed concept and design direction.
Masada
Developed packaging design direction and photo direction.
Banana Republic Re-brand
Implemented new brand and logo guidelines through entire store and merchandise signage.
Ibis Bicycles
Brand and packaging design development.
Mervyn's Sale Signage
Developed design and copy.
Designed type treatment for collateral
Luis Vargas Design

Experienced in retail and communication design in fashion and technology, working with companies like Best Buy, Nike, Target/Mervyn's, Eddie Bauer, Gap and Banana Republic. Work includes strategic turnarounds as well as the successful launches of new concepts for companies. Has transformed brands and improved customer experiences at the store level as well as in print and digital medias. A nimble designer as well as a proven leader of internal and external creative teams.

Available
Freelance, Full-time, Moonlighting
Luis Vargas
Art Director Oakland, CA