Mervyn's ChildSpree Press Kit Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit Developed concept and directed the design, copy and illustration.
Mervyn's ChildSpree Press Kit Developed concept and directed the design, copy and illustration.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit Developed concept and directed the design, copy and photography.
Mervyn's Sell Kit Developed concept and directed the design, copy and photography.
Mervyn's Spring Campaign Developed concept and directed the design, copy and photography.
Mervyn's Spring Campaign Developed concept and directed the design, copy and photography.
Mervyn's Hispanic Press Kit Developed concept and directed the design, copy and photography.
Mervyn's Hispanic Press Kit Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Mervyn's Back-to-School Campaign Developed concept and directed the design, copy and photography.
Promotional Mailer Developed design direction.
Promotional Mailer Developed design direction.
Mervyn's Beach Bash Concept Developed concept and directed the design, copy and illustration.
San Jose Mariachi Festival Creative Developed concept and directed the design, copy and illustration.
Mervyn's Road Scholars Bus Developed concept and directed the design and copy.
Mervyn's Community Closet Truck Developed concept and directed the design, copy and illustration.
Sideout Collateral Art directed the design, copy and photography.
22 Steps Developed concept, design and photo direction.
Beach Elementary School Developed design and copy.
Beach Elementary School Developed design and copy.
Eddie Bauer Travel Collateral Managed design and execution of program.
Eddie Bauer Retail Mailer Developed design, copy and art direction for retail promotional mailers
Hispanic Chamber of Commerce of Minnesota Developed design direction for event collateral.
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BowWowMeow Developed concept and directed the design and copy.
BowWowMeow Developed concept and directed the design and copy.
Mervyn's Juniors Department Developed concept and design direction.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Target Canada Ad Established design direction and photo direction and selection.
Branding Proposal Developed concept and design direction.
Branding Proposal Developed concept and design direction.
Branding Proposal Developed concept and design direction.
Autocheck.com collateral Developed concept and design direction.
Masada Developed packaging design direction and photo direction.
Banana Republic Re-brand Implemented new brand and logo guidelines through entire store and merchandise signage.
Ibis Bicycles Brand and packaging design development.
Mervyn's Sale Signage Developed design and copy.
Designed type treatment for collateral
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Luis Vargas Design

Experienced in retail and communication design in fashion and technology, working with companies like Best Buy, Nike, Target/Mervyn's, Eddie Bauer, Gap and Banana Republic. Work includes strategic turnarounds as well as the successful launches of new concepts for companies. Has transformed brands and improved customer experiences at the store level as well as in print and digital medias. A nimble designer as well as a proven leader of internal and external creative teams.

Available
Freelance, Full-time, Moonlighting
Luis Vargas
Associate Creative Director San Francisco, CA