Winner of the 2007 Mazda Design Challenge: With a design sketch and short essay describing my vision for the 2018 Mazda3, I won the opportunity to debut my design at the LA Auto Show in November 2007. Over 10 days, the team of Franz von Holzhausen, myself, and Mazda designers and modelers constructed a full-scale clay model live at the show. Here is my essay, final design and photos from the show.
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Mazda Design Challenge
Mallory McMorrow
Director of Creative Strategy at HēLō Hermosa Beach, CA