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Innovation Design, Research and Development

Marc van de Loo

La Réunion, France
Available Now
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  • About
  • About

    Product Development and Design Innovation professional with broad experience in leading innovative award-winning product design, brand language development and managing internal and external resources.

    Proven enhancement of wide product portfolio with driven creative talent resulting in competitive advantages, new user satisfaction and increased brand equity.

  • Education
    • Certificate in Marketing Marketing
      University of California, Berkeley
      1995 - 1996
    • Bachelor of Science in Industrial Design Product design
      Art Center College of Design
      1987 - 1992
  • Experience
    • CEO
      ABSTRACT FORM SAS | Studio Taktika | Fourmi Rouge
      Saint-Leu, Reunion
      2014 - Present (9 years)
      • Creation of Fourmi Rouge branded furniture goods line, and management of boutique POS.
      • Innovation, Design development and User experience research and integration
      • Consumer insight based product marketing strategy
      • Product conceptual and technical innovation
      • Brand development and cross-discipline collaboration
    • Sr Director, Industrial Design & Usability
      Pall Corporation
      2012 - 2014 (2 years)
      managed the innovation design and product development for industrial sector and biotechnology products portfolio.
      Directly lead and contributed to industrial design and usability process development and documentation projects and systems instrumentation UX/UI.
    • Design Director, Innovation Design
      Motorola Solutions [ previously Symbol - now ZEBRA ]
      2008 - 2011 (3 years)
      Managed the design of the $2B Enterprise Mobile Computing Division portfolio within Motorola, a Global communication leader with revenue of $19B, 53,000 employees, 12 R&D centers. Directed development with internal and external teams and led the development of flagship product integrating innovation.
    • Senior Manager, Global Consumer Design
      Whirlpool
      Benton Harbor, MI
      2006 - 2008 (2 years)
      Headed the Whirlpool Studio design team to create the new Visual Brand Language covering 5 products categories and representing over $4B from the total revenue of $18B of the world’s leading global manufacturer of home appliances.
    • Director and Founder
      Studio Taktika
      Palo Alto, CA
      1998 - 2005 (7 years)
      Founded and managed a design firm specialized in high-tech product design services integrating interaction analysis, usability research, visual identity strategy, user interface, human factors, mechanical innovation and aesthetic development.
    • Creative Director
      Solectron [acquired by Flextronics]
      Mountain View, CA
      2000 - 2002 (2 years)
      Created and developed the industrial design group with two teams based in San Jose and Singapore for spin-off engineering firm Patria Design, originally belonging to Shinei Sangyo. Optimized processes in communication and development to service various clients in the technology and consumer goods sectors.
    • Industrial Designer
      Apple Computer
      Cupertino, CA
      1992 - 1998 (6 years)
      Designed new products in diverse categories within the industrial design group in Cupertino, and contributed to the reinvented brand design language that generated a dominant leadership in computer technology and lifestyle products.
    • Intern
      IDTwo (co-founding firm of IDEO)
      San Francisco, CA
      1991 - 1991
      Product Design
    • Intern
      MacIntelligence
      Geneva, Switzerland
      1988 - 1988
  • Awards

    •IF, IDEA, Tech Innovator, Enterprise handhelds 2009-2011

    •Connecting Group, Optimizing Innovation Keynote speaker, NYC, 2010

    •IF, Spark, Good Design, Whirlpool Duet and Vantage, 2008-2009

    •Good Design, Omwave DH1, 2004

    •Good Design, Palm 500series Hard Case, 2002

  • Affiliations

    IDSA, DMI, ACCD Alumni, ASM

  • Industries
    • Consumer Electronics
    • Luxury Goods
    • Medical & Scientific Equipment
  • Skills
    • CMF
    • Creative Direction
    • Design Management
    • Design Research
    • Ethnographic Research
    • Industrial Design
    • Product Development
    • SolidWorks
    • Usability Engineering
    • UX
  • Elsewhere on the Web
    • n
  • On Coroflot
    @marc, member since 2005
      • Followers 4
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