Willy Wonka Identity Object • Industrialized Sweetness. Materials: Styrofoam and white plasterboard strips, coated in white paint.
Willy Wonka Identity Object • Industrialized Sweetness. Materials: Styrofoam and white plasterboard strips, coated in white paint.
Willy Wonka Identity Object • Industrialized Sweetness. Materials: Styrofoam and white plasterboard strips, coated in white paint.
Willy Wonka Identity Object • Industrialized Sweetness. Materials: Styrofoam and white plasterboard strips, coated in white paint.
Willy Wonka Identity Object • Industrialized Sweetness. Materials: Styrofoam and white plasterboard strips, coated in white paint.
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Industrial Sweetness • Willy Wonka Identity Object

Interactive installation that represents the identity of Willy Wonka, through a surreal, metaphorical transformation of teeth connected to IV tubes. The white, pristine teeth evoke the ideal of perfect sweetness and purity, while the medical tubing suggests an industrial, almost clinical production process. This contrast highlights the tension between indulgence and damage; the charm of chocolate, central to Wonka’s world, stands in stark opposition to its destructive impact on the teeth. By merging whimsy with discomfort, the piece exposes the hidden cost of sweetness and reflects Wonka’s dual nature: enchanting yet unsettling. Materials: Styrofoam and white plasterboard strips, coated in white paint.

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Freelance
Hila Martuzana
Multidisciplinary Designer Tel Aviv, Israel