Industrial Design - A constant struggle against the commoditization of products. Companies that view Design as fashion for their products, risk losing their market to a more fashionable product tomorrow. Brand language is what makes your products recognizable. While a constant change of appearance without structure, makes your products generic. Anyone can be a stylist but to be a designer is to change the way others view the world. All work copyright Matthew Lundy 2011


Fiskars, Fall 2009 •Paper Trimmers •1st place amongst Paper Trimmers •Identified design problems through research and competitive landscaping Master Lock Fall 2010 •Portable Truck Box •2nd Place •Consumer inspired innovation

Experience & Education