The new BrightRoll blog my team re-engineered to be a top of funnel tool to drive awareness, nurture leads and generate thought leadership across the marketing, product and talent organizations.
A blog post I conceived, wrote and published in 48 hours, in partnership with Sales leadership to help close a very specific, high-value sale.
Blog "Thanks for subscribing" messaging and social CTA.
Blog-driven email highlighting a mix of B2B content marketing
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Awareness, Lead Nurture and Thought Leadership on The BrightRoll B2B Blog
My team at BrightRoll took over ownership of the corporate blog in the Fall of 2015. We re-engineered it to be a truly top of funnel tool to drive awareness, nurture leads and generate thought leadership across the marketing, product and talent organizations.
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