My team at BrightRoll partnered with the Research team, Design and our executives to publish the 2015 BrightRoll Advertising Agency Survey. This year, we pivoted away from the traditional, copy-heavy "white paper" format and delivered a shorter, more visual and more digestible piece. My team also quarterbacked the integrated marketing plan across the social media, demand generation, sales enablement and PR teams.
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Ungated landing page for the 2015 BrightRoll Advertising Agency Survey.
Email marketing for the 2015 BrightRoll Advertising Agency Survey with a strong CTA and clear button.
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B2B Research and Thought Leadership: The 2015 BrightRoll Advertising Agency Survey
My team led the strategy, production and distribution of the 2015 BrightRoll Advertising Agency Survey.
