My team re-engineered a top of funnel lead generation program for our online campus tour, using concepts including sense of urgency, visual storytelling and a single call to action. This item is the email that is sent to our master marketing list.
My team re-engineered a top of funnel lead generation program for our online campus tour, using concepts including sense of urgency, visual storytelling and a single call to action. This item is the lead capture form that the email points to (and is also linked to from our website).
My team re-engineered a top of funnel lead generation program for our online campus tour, using concepts including sense of urgency, visual storytelling and a single call to action. This item is the thank you page and engagement call to action that follows sign up (and decreases customer buying cycle time)
Nurture email to attendees of our online campus tour. Leveraging timeliness, rich content, sense of urgency and a strong CTA.
With very few exceptions, signup for the online campus tour is featured in the footer of every page at animationmentor.com.
Blog post utilizing inbound marketing tactics (video, content, search optimized copy) to maximize the value of the event after the fact.
A lead nurture email, intended to drive prospects to our conversion event: the online campus tour. This simple email - with it's strong image, casual language, invitation to the community and powerful call to action - drove a 15% increase in event attendance.
Facebook post promoting the Animation Mentor Online Campus Tour. This example leverages our most popular content: careers.
Sample tweet, promoting the Animation Mentor Online Campus Tour.
Online Campus Tour email marketing with updated branding for 2014.
gLike
Customer Acquisition & Conversion: The Online Campus Tour at Animation Mentor.
Animation Mentor's Online Campus Tour was our third best lead generation tool and a strong conversion tool. Once a month we ran the hour long event using off the shelf technologies (Adobe Connect) to address customers at the research stage of their buying decision. The event featured guest speakers and a member of our sales and admissions team. Support included social media, email, blog posts and home page promotional graphics. Reporting on the event was robust and managed through Pardot and Salesforce for full visibility into conversions. My team fully revised the copy and visual storytelling components of the program in the summer of 2014.
View Website