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Director of Healthcare Marketing/Business Development
Feb 2017 - Present (7 years 2 months)
• Lead and direct efforts to increase the organization's visibility and name recognition through community events, podcasts, SEO, PPC, and various online platforms.
• Develop and implement effective grassroots marketing and communication plans, oversee the production of communication materials and publications, and provide strategic direction for achieving performance metrics.
• Create new business development opportunities, manage membership relations, oversee event coordination, and support organizational goals and initiatives.
• Serve as a member of the senior leadership team contributing to high-level decision making, assisting with implementation and organization-wide strategic planning and team activities.
• Expand market penetration for specialty services and create new business development opportunities through marketing and other outreach methods.
• Plan the delivery of the overall program and its activities in accordance with the mission and goals of the surgeon/clinic.
• Develop new initiatives to support the strategic direction of each surgeon/clinic.
• Work with physicians/clinics to expand partnerships with corporations, foundations, governmental agencies, and other organizations in order to diversify and leverage resources and fundraising.
• Oversee and ensure successful event coordination for meetings, conferences, and special events.
• Manage membership relations, including renewal campaigns and serving as the main point of contact.
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Director of Marketing
Orthopaedic Associates of Central Texas
Round Rock Ortho North Austin Sports Medicine The Spine Center Austin Shoulder Institute Austin Bone & Joint Center 19 Physicians & 9 Practices * Own product launch planning: plan, create and lead the launch of new product releases or services offerings, and manage the cross-functional implementation of the plan. * Utilized traditional and social media, PR, digital and analog channels to build brand, awareness, and drive appointments. * Work closely with operations and other departments to generate demand for and recognition of the physicians and practice. * Act as spokesperson for the practice with press and customers at marketing events. * Conduct and analyze market research to determine competitiveness and effectiveness. * Review and adjust marketing goals with current trends in Central Texas within the healthcare market. * Developed comprehensive strategic marketing plan including: patient generation programs, brand, reputation, awareness, content, campaigns, communications, events and marketing operations to increase revenue. * Develop and implement individual marketing campaigns for individual physicians on local and national level. * Manage all aspects of the marketing budget determine mix and allocation across all channels. * Manage the evaluation and selection of all marketing vendors. * Continually increase the quantity and quality of marketing to prospective patients and referring practices. * Measure and report on everything, using data to constantly refine programs and priorities.
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Director of Operations
Optimal Recovery System
Austin, United States
Medical Ancillary Network - Orthopedic Optimal Recovery Systems, LLC (ORS) offers management services to doctors in the ever-changing healthcare environment. ORS's goal is to create a profitable segment by streamlining ancillary services in orthopedics. ORS provides services and products in an exclusive network to physicians, hospitals and provide managed care of the systems. * Direct all field operational matters affecting the ORS sales operations organization. * Perform recurring and ad hoc sales forecasting and analyses across ORS geographies and sales operations groups to monitor the effectiveness of key promotional activities on current and new product launches in the market. * Build and run variety sales reports to support the field organization. * Build relationships throughout sales & marketing, finance, IT, and other functional leaders in order to communicate priorities and areas of opportunity. * Strong creative and conceptual thinking skills. * Analytical and problem resolution skills. * Strong communication skills, both verbal and written. * Lead and influence as evidenced by experience as a manager/project leader * Work within complex multi-faceted organization and a cross-functional environment. * Manage and prioritize work load, multi-task and manage a diverse mix of issues, responsibilities and challenges. * Demonstrated strategic thinking and analytical expertise while able to articulate concepts and ideas. * Knowledge in Sales Operations or consulting. * Ability to develop clear action plans and drives processes with numerous interdependencies. * Results orientated with strong decision making skills and the ability to prioritize multiple objectives and meet aggressive deadlines. * Ability to understand the impact of operational initiatives from a salesperson's perspective. * Process oriented, but flexible around business needs. * Proficient at busine...
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Director of Operations
Pantheon Spinal
Austin, United States
Medical Device Company - Orthopedic Pantheon Spinal is a medical device company that focuses on intervertebral body fusion devices that is an implanted single or multiple component spinal device. Pantheon Spinal's direction is to help with intervertebral body space of the cervical or lumbosacral spine, and is intended for intervertebral body fusion. Improving the lives of patients with the most advanced minimally invasive techniques. * Provide leadership to position the company at the forefront of industry. * Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability and growth as an organization. * Oversee company operations to ensure production efficiency, quality, service, and cost-effective management of resources. * Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability and growth as an organization. * Plan, develop, and implement strategies for generating resources and/or revenues for the company. * Approve company operational procedures, policies, and standards. * Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions. * Evaluate performance of executives for compliance with established policies and objectives of the company and contributions in attaining objectives. * Represent the company at legislative sessions, committee meetings, and at formal functions. * Promote the company to local, regional, national, international constituencies. * Direct company planning and policy-making. * Is aware of domestic and international Regulatory and Quality requirements for medical devices and promotes compliance to these throughout the company.
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CityView Productions
Austin, United States
PR Services and Statewide Advertising (Healthcare specific) Analyzing demographic data while determining strategies to increase viewership Streamlining production and marketing goals through scripting Accountable to new marketing brochures for sales force and connect with future accounts Ensuring maximum marketing techniques are effective, managing budgets and invoices. Start up of web campaigns through social media Manage client contacts through direct sales activities. Achieve annual incentive goals. Manage an annual budget and activity plan generate monthly reports on progress to President and Board of Directors. Hold memberships in and participate in pre-approved trade organizations and associations. Provide excellent customer service to clients and partners.
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Client Services Account Manager
Carson Energy, Inc.
Austin, United States
Oil and Gas Exploration and Investments * Serves as the key client contact and is responsible for temporary and continuing client service relationships * Develops and maintains account management communication and executes processes independently for multiple clients including but not limited to: Self- * Directed IRA Investments and implementation and execution of reports and communication with executive management * Executes set up, processes, monitoring and reporting of new accounts * Implements new campaigns to increases efficiency within the department and for the sales team * Contributes to account and category growth by identifying new opportunities to drive client revenue * Manages on-going client communication including regularly schedule meetings/calls and provides follow-ups, reports and presentations * Understands program statistics and identifies most relevant and impactful quantitative data to add value and insight to accounts * Assumes active role in partnership with sales in updating client information and outstanding balances while responding to sales team requests * Produces clear and concise writing in business communication as well as detailing contract/project results to upper management and sales team * Liaison for outside resources including IRA administrators and IT service providers Executive Marketing Assistant to VP of Operations & Development & C.E.O
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Oil and Gas Exploration and Investments
Carson Energy Inc.
Austin, United States
* Responsible for execution of marketing projects * Analysis of multiple geological reports while working closely with sales team to ensure maximum understanding of material for prospects/clients * Engage with production data on a daily basis and reporting information to sales * Constant contact with suppliers and operators while assisting V.P. and C.E.O in marketing developmental matters